Webmaster conferences play a major role in overall internet marketing, specifically SEO. The reason for this is that it’s a fairly small industry, so networking and connections are more important than in most other industries.
However, the important reasons for attending are mostly the same as in other industries. They are a great way to get the jump on potential clients and industry peers, who you can share your services with and develop equally-beneficial relationships.
They are also invaluable for staying on top of the latest trends, tips and strategies to increase organic search traffic. Here are just a few of the must-attend SEO conferences with some background.
PubCon targets social media and search marketing professionals and is focused on the future of technology. The conference offers a full-day intensive SEO training which is targeted on experienced SEO marketers. There are smaller group training sessions that give you a chance to engage some of the key players in the SEO industry.
PubCon is a great choice if you want to expand your professional network and learn more about the industry’s latest trends. Named a Forbes must-attend event and an Inc. top conference for growing your business, it is one of the biggest international gatherings of optimization and new media innovators.
Since 2000, Pubcon has been bringing the very best in online marketing and SEO speakers in over 130 different sessions.
adtech is a digital marketing event for marketing and technology professionals from all over the world. The event features small workshop-like sessions covering the most popular topics in digital marketing. Breakout sessions are led by the industry’s top leaders.
SMX is geared toward experienced internet marketing professionals, rather than those who are just starting out in the industry. The event provides an effective outlet for people to connect and discuss the latest trends in the search marketing industry.
The many sessions are fast paced, with an emphasis on Q&A and features industry leaders like Google’s Matt Cutts. The conference focuses on influencing the direction of the search industry, making it a useful place to make connections. To make this easier, SMX offers networking sessions and advanced tactical workshops.
SES Conference & Expo
SES, which is now known as ClickZ Live, is the largest and most popular industry event in digital marketing. Typically, the SES conference program includes some basic sessions for industry beginners, however, there are also a number of sessions for experienced internet marketers that cover some of the latest trends in the industry.
The event focuses on the search and social media marketing sides of the industry. Conference organizers strive to include consultants and practitioners, along with reps from search engines. Speakers are encouraged to focus on case studies, high level strategies and tactics that can be implemented immediately by attendees.
One of the best business decisions to keep is to attend more in-person networking and education events. For entrepreneurs in and around the tech industry, conferences are an excellent way to get up to speed on the latest developments, find great new services and get a read on potential clients and customers.