A Strategic Marketing Plan for Roofing Companies

A Strategic Marketing Plan for Roofing Companies


Marketing your roofing business can be a difficult and costly expense if you do not do your homework before starting out. What works for one company may not work for yours. When marketing your roofing business, it is essential to think like one of your customers would.


It helps to ask yourself, “if I needed to get my roof repaired or replaced, where would I look to find the best roofing contractor?”


Repairing or replacing your roof is a big decision, and usually, most people irregularly make significant decisions. People try to avoid making major decisions because they are intimidating. If they make the wrong choice, it could be a very costly mistake.


You need to ask yourself would you search for a roofing contractor in the Yellow Pages, ask a friend or do an online search? It makes sense to combine several different advertising techniques into one strategic marketing plan. Doing this will be much more effective than a hit and miss approach, which will wind up costing a lot more in the end.


Here are some marketing options to apply your hard-earned advertising dollars to:


Yellow Pages are still effective

Both the print and online versions of the Yellow Pages are still a great way to promote your roofing business. Experts show that 72% of adults still use the Yellow Pages to find contractors.


However, budget yourself to avoid putting all of your eggs in one basket. As stated before it is smarter to spread your marketing dollars over several different options, until you find which option works the best for you, and also to cover a wider area, rather than just relying on one marketing option to spend your whole budget on.


Signs on your Vehicles and Job Sites

This is an essential and affordable part of a strategic marketing plan which will also help build your brand. It is best to use a clean, bold design that people will associate with your company whenever they see it.


Include your phone number and website in an easy to read format. Be consistent, when you decide on a design and layout, use it for all of your vehicles and any other signage.


Door-to-Door Lead Generation

There is no marketing tool more powerful for roofing contractors than Door to Door lead generation.


Professionally trained roofing lead generation experts will connect directly with homeowners who need emergency roof repair, caused by recent storm damage, to give roofing contractors a premium quality lead.


With some research and some experimentation, you will be able to find the marketing option that works best for your business, the area of operation and budget.


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2 thoughts on “A Strategic Marketing Plan for Roofing Companies

  1. I would add a digital plan to this as well. Companies may still get leads from the yellow pages but Google and Bing is where they will go to learn more about the business as a roof is a huge investment. The biggest thing you can do to support all of these marketing functions is to have good Google and yelp reviews. Otherwise the leads you generate will look at your reviews online while researching and if they are bad or so so you may have wasted money on your lead gen sources.


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