Many web hosting providers are now offering reseller hosting. They usually offer “white label” hosting as part of the package. Reseller hosting with white labeling is the most common format that hosting companies use to sell their hosting wholesale.
The term “white label” is used for products or services that can be branded with another companies logo and contact information, when, in fact, the product or service is actually owned by a different company.
In web hosting, white label refers to the ability to brand hosting space or servers with another company’s information. This makes it look like the person who is selling the service is the actual owner, when in fact it belongs to another provider.
Benefits of White Label Hosting
The benefits of purchasing white label hosting from a larger hosting business are that you can offer your service without having to invest in creating or purchasing the technology and infrastructure you would need to create the web space yourself. This will create a new stream of revenue for the brand, with very minimal investment. By branding the servers your clients are dependant on you for service and billing.
The reseller buys the host’s services wholesale and then sells them to their customers for a profit. A specified amount of the hard drive space and bandwidth is allocated to the reseller account.
The typical web hosting reseller might be a web design firm, web developer or systems integrator who offers web hosting as an add-on service. Reseller hosting is also an inexpensive and potentially very profitable way for entrepreneurs to start a company. Pacifichost offers hosting plans that allow resellers to create their own service plans and choose their own pricing structure. Resellers are also able to establish their own branding by using the customized control panel.
A reseller is responsible for interacting with their own customer base. However, any hardware, software, and connectivity problems are typically forwarded to the service provider that the reseller plan was purchased from.
Tips for Success
There are a lot of people reselling web hosting every day, so it is very important that you know about SEO and optimizing your website for the search engines. If you just create a website and let it sit, you will actually lose money paying for hosting that isn’t being used. This is a popular niche, so it is important to stand out from the crowd. However, starting any business has never been easy. With hard work and dedication being a web reseller can be a profitable business.
Optimize your website so that it will stand out among the other hosting companies by submitting it to directories, using keywords and SEO, advertising heavily and using social networking just as heavily to make sure that you get the word out to everyone that will listen that you are offering a better service than anyone else. If your website is popular and visible to internet users, you will be able to build a larger and more solid customer base. SEO is very important, in some cases, it can even be more important than traditional advertising. It can’t be stressed enough, be sure you are ranked high on Google.
After you have optimized your website, you should give it at least 3 to 6 months before you decide whether or not it is profitable. Many websites can take up to a year before they become profitable. Just like any other business, it takes time before you see it turn around and become profitable.
Make sure that you choose a web hosting company, like Pacifichost, that gives you unlimited domains, a large amount of disk space and bandwidth as well as 24-hour customer support. Making sure you choose a reliable web hosting company is not only important for you but equally important for your customers.
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