The Importance of Color of Your Signs

sign-color

The signs you use say a lot about your company, your products and the message you want to convey to your customers and clients. They tell your customers and clients who you are, it communicates what you do, it helps to create your brand identity and encourages loyalty.

Depending on your signage, all of these messages can be conveyed through text or visuals. However, the colors you use in your signs and visual graphics are also effective at provoking a response from your customers.

Here are some examples of how colors can send a very valuable message to your customers and what each color conveys.

Yellow

The color yellow puts your clients in a good mood, it drives positive energy and generally leaves people feeling happy, alive and fresh, especially if it’s used as a standalone color.

Red

Red is usually linked to romance and passion. It is the iconic color that makes you think of hearts, roses and all things romantic. However, red can actually also make people feel more intense, it makes them feel more emotional, which can be a plus for certain brands.

Green

The color green is synonymous with the pro-environment movement for a cleaner way of life. Green is also linked to general feelings of freshness. This may be a good choice for a company that is either just starting out or rebranding. It also signifies health, making it popular for signs relating to food and nutrition.

Blue

Interior designers recommend you paint your workspace blue. Research shows this is a good idea because blue makes people feel more calm, relaxed and trusting. This is why several healthcare providers use blue in their signage.

Purple

Purple makes people subliminally think of luxury, nostalgia, and power making it the perfect option when you are looking to convey prestige. It will set your brand apart from the rest as a higher-end option.

Orange

Similar to yellow, orange has many of the same positive qualities. Orange generally makes people feel joyful and optimistic about their surroundings and will do the same for your brand. It is also proven to stimulate creative activity and entice people to feel more enthusiastic and determined.

Each of these colors will entice a unique response in your customers and clients. So how do you choose the right colors for your sign? The answer depends on your brand, products, market and, above all, what you want to communicate. Consider all of these options carefully, because sometimes the colors in signs and visual graphics are able to speak louder than words.


Thank You for Taking the Time to Visit my Blog

If you enjoyed this article, please join my mailing list to make sure you do not miss a single informative and entertaining article as soon as it is published. I encourage you to start or join a discussion by adding a comment at the end of the article.

Also, I can help you with any of your professional content needs, including original blog articles, website content and all other forms of content management and marketing.

Please contact me at michael@mdtcreative.com, and I will put my 15+ years of experience to work for you.

 

Let’s Spread the Words Together!

Please join the conversation with your input.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s