5 Reasons Why Your Business Card Is Still the Most Effective Marketing Tool

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Even in today’s “digital age” you’re still better off doing some things “old school”. One of those things is handing out your business card. Even though it’s very hard to find a business person who doesn’t email, rather than mail a letter text, call or even hold meetings using a conference call, instead of flying halfway around the world to hold a meeting in person. Handing out a business card should never be done away with.

Here are five reasons why every business person should always keep a good supply of business cards on hand at all times:

Sending contact information digitally is impersonal

Networking has always been, and will always be extremely important to any business. Even though sending your contact information digitally, through an email or a text, will always be quick and convenient. However, it will also be very impersonal.

If you want to make a solid connection with someone (which should be your goal), the only effective way to do this is in person, with eye to eye contact, a firm handshake and the presentation of your business card. Genuine connections are still made the old fashioned way, in person and with an actual conversation.

Still the most effective tool for effective marketing

Search engine optimization, email marketing, and social media marketing are extremely important marketing tools for all businesses. However, nothing is effective for attracting solid leads then a meeting in-person, with eye to eye contact, a firm handshake and the exchanging of business cards.

An effective first impression of your brand

A properly designed business card is an excellent first impression of your brand. No one wants their businesses first impression to say “I’m cheap and incompetent”. This is why you should always provide a business card, however, it should be properly designed.

Having a poorly designed business card is the same as writing your contact information on a napkin with a crayon, it’s not only ineffective it makes you look incompetent. An effective business card should do more than provide your contact information, it should say this is me and I guarantee I’m not only up to the challenge, I will succeed.

When I pass out my business card, I want to make a great first impression, I want to be unique and I want people to remember me.

That’s why I carry plastic business cards from RockDesign. There is nothing more memorable then a unique and high class business card to really make that perfect first impression.

Unique business cards get shared

A business card is a physical object that has the potential to be passed around and shared with other potential clients. If you have one that is unique, the chances are far greater for this to happen regularly.

A business cards says “I’m prepared”

We have all met the person who scrambles for a scrap piece of paper and a pen (or sometimes a crayon) when asked for their contact information. I don’t even have to explain what kind of first impression this person leaves me with. Not a good one, and I promise you I usually file their info in the “circular file”.

Advanced technology offers a business limitless possibilities for marketing. However, a well designed business card will never be obsolete.

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28 thoughts on “5 Reasons Why Your Business Card Is Still the Most Effective Marketing Tool

    1. It’s extremely important. If there is one thing you will take from my blog, one thing I can maybe teach it is the importance of networking in today’s world of business. It is very important so if you aren’t currently doing it, research it (I can help, just ask email me) and begin using it today. No Joke there.

      Liked by 1 person

    1. They still are you are so right. Even in today’s tech advancements, you can’t deny their importance. I still use them diligently and often. What better way to jot down a note for someone or a message and guess what there is my business advertising on the front and it only cost me pennies or less.

      Liked by 1 person

  1. So true, a lot of people that I run into. Think they can just run a few internet ads and think their phone will ring like crazy. What is your thoughts about live video or introduction videos in cold emailing.

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    1. From everything I have read and tried myself, video marketing is the fastest growing “go to” form of marketing currently available. I believe it goes back to your visitor’s lack of attention. It’s much easier and quicker to watch a video message than it is to read the content on your website.

      This is especially true when you need to explain or discuss an aspect of your product or service. So, yes use video whenever possible. It is also easier to create a video than write content. I also believe it adds a feeling of personal interaction for your visitors to see you and to have you discuss something with them one-on-one.

      Let me know if this helps or if you want a further explanation.

      Liked by 1 person

      1. Great, I’m glad to hear it. Please don’t hesitate to ask any questions you may have. If I can’t help I should be able to point you in the right direction. Also, if you need professional content or marketing let me know I can definitely help you there as well.

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    1. Thank you so much for sharing my post I really appreciate it. I believe that to be the greatest form of appreciation for my writing. I’m glad you, not only took the time to read my blog but also decided the content was good enough to reshare. I’m having trouble sharing articles I find interesting to my own blog, if you have a chance would you mind emailing me so I can ask a couple of questions on doing it.

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  2. I like your perspective on business cards. I kinda assumed they are less important with technology but I absolutely agree with your points about making a first impression and being prepared. I’ve just started my part time blog and consulting business to explore where it could go. Looks like I need to start thinking about a unique business card idea.

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    1. Like yourself, I was under the impression that business cards were outdated in this world of digital technology until I was doing my research for this article. I found out how important they still are. I’ve always liked writing messages and notes on the back of my business cards because it was another way of helping people remember me and get a little free advertising out there.

      Liked by 1 person

    1. Yes this is so true. Also, whenever I need to write someone a note, directions or whatever I do it on the back of my business card for free advertising that’s the main reason I don’t go for some of the more high tech cards like metal or embossed ones

      I prefer the old fashioned ones that you can easily write on. This option also allows me to print my own which look just as professional and I can always add to my stock relatively inexpensively and they look just as good and do what I need then to.

      Yes I said metal business cards while researching for this article I found some very interesting card designs

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      1. I guess we can look at this a different way as well. Just because something is new and shiny doesn’t mean you should retire the old trusted and true ways of doing something.

        If you go through the comments on this article you’ll see I use my business card for all sorts of note writing and anything else I need a small piece of paper for. I figure it’s great free advertising.

        Like

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