Email Marketing: Design and Deliverability Strategies

Email Marketing Design and Deliverability Strategies

 

Email marketers often focus only on the number of opens and clicks that come from email subscribers. They tend to forget about the conversions which are, of course, the most important. Purchases, registrations, reads, downloads, etc. will increase only if you have them set as a goal. It will be much easier to achieve the outcome you want, if you know exactly what you want your email subscribers to do after receiving your message, with the appropriate subject lines, call to action buttons, images, content and other email elements.

 

Subject lines

You should spend 80% of your time perfecting your subject line, call to action and headlines, and 20% writing copy. You need to create subject lines and call to action buttons with your email subscriber in mind.

 

Be very specific, relevant and useful to your customer. In this case, shorter is not always better, so replace the usual one-word call to action with something more specific in order to get your email subscribers to act on your emails.

 

Be visually unique, for example, make your subject line stand out visually and by trying square brackets, symbols, etc.

 

Use digits, action words and timely topics, for example, use an end date for a campaign to motivate email subscribers to react to the message right here and now.

 

Use a call to action by asking a question.

Make the call to action appropriate to where the email subscribers are at in the buying cycle.

 

Use the golden real estate effectively

When creating your email design, use the golden real estate wisely. The golden real estate is the upper left hand corner of a newsletter, because as we read in an F-shaped pattern, this is the place where attention is paid first of all. So don’t waste this space with images or logos. Leave it for text you directly call on your email recipients to act.

 

Pre-header

In some email programs, you are able to see the first phrase of a newsletter even before opening it. Usually the phrases in this area are “View this email in a browser”, “Show remote content” or other information that is at the top of the email.

 

However, you can use this pre-header for marketing reasons. If before opening the newsletter you saw “Hi, your name”, wouldn’t you be more likely to open it? Any personalization increases the likelihood your email subscribers will react to your emails.

 

Keep it simple

Don’t give your email recipients too many choices. The simpler a message, the easier it is for email subscribers to take action. Choose to have only one call to action instead of several. Also in regards to keeping it simple, use the “rule of 3”, which states you shouldn’t use more than three bullet points within email content. While the “rule of 2” says the two most important content elements are a heading and the first paragraph, so in this case, less is more.

 

Content evaluation

After you have established your targets and how they like to consume information, you need to know deliver the right kind of information to them. First and foremost, stop using emails to sell and start using them to teach. People love to learn and want content and information that is of value to them.

 

However, don’t give everything away in the email, draw them back to your site. Give them a small taste of the information that makes them want more, then direct them to a landing page.

 

Constantly test and optimize

Less than half of online retailers perform some sort of optimization in their email marketing campaigns.

 

It is best to set up goals, pay attention to details, benefit from any opportunity to effectively analyse and optimize campaigns. These are tips that every email marketer should follow closely to get email subscribers to act on your emails in the manner you need them to.

 

Email marketing can be a powerful tool. It doesn’t have to just be something you check off a list. When done right, you’ll notice more than just a higher open rate. You’ll see higher lead acquisition and conversion rates as well.

 

Thank you for taking the time to visit my blog. If you enjoyed this article, let me help you with any of your professional content needs. Including professional and original blog articles, website content and all forms of content marketing. Please contact me at michael@mdtcreative.com and I will put my 10+ years of experience to work for you.

QR Code Based Virtual Shopping is the Future of Shopping

QR Code Based Virtual Shopping is the Future of Shopping

 

If you can’t get customers, who are too busy to shop, to come to your store then take your store to them. With this mindset comes the future of shopping using QR Codes.

 

An increasing number of companies are creating virtual stores, that are made up of posters displaying the products with quick response (QR) codes, rather than having physical merchandise. Customers are able to scan the matrix barcodes with their smartphones, pay for the items in their virtual carts and then have the items delivered to their home within hours, depending on the items. For the person who doesn’t have time to shop, it is the advantage of window shopping without the hassle of waiting in a checkout line.

 

For the last four years, virtual stores have been popping up around the world, in countries which include South Korea, Canada, The United States, UK, Ireland, Sweden, Chile and Argentina. Walmart teamed up with Mattel to open a virtual toy store at Union Station in Toronto for a month of Christmas shopping. The virtual toy store is positioned so that 200,000 commuters a day pass by it. The hottest toys of the season are displayed to catch the commuters’ eye as they head to and from work.

 

Even though most companies offer online stores for shopping, the ability to browse is what is making these virtual stores more popular. Mobile devices limit the number of products that can be seen because of the size of their screen. The merchandise posters, however, allow the store to display dozens of products at a time.

 

These displays catch the consumer’s attention and help them find items quickly, which also allows them to avoid having to use keyword searches in an online store which isn’t as quick because they may have to figure out the correct keyword to find what they need. These virtual stores are also capitalizing on prior shopping experiences by including products on shelves, which encourages an immersive shopping experience that they can’t find from a mobile online store.

 

The concept of a virtual store began in 2009, when the British grocery chain Tesco launched its HomePlus service in South Korea. They installed posters that looked exactly like a grocery store aisle onto the walls of subway stations. When a commuter made a purchase, the items would be delivered to their door within hours. A similar type of service is now being offered in Chicago by Peapod, with several train stations having virtual stores in them.

 

QR codes have been around since the 1990s, however, the surge in smartphones has made them incredibly popular for gathering information, whether it’s for shopping, travel or anything in between. Besides Walmart, other major retailers have their own virtual stores in highly populated areas including Sears, JCPenney, Kmart and Staples.

 

This isn’t really a new concept, in fact, companies have been doing it for years in the form of mail order catalogues, dating back to when Montgomery Ward mailed out the first in 1872. Back then, item descriptions were combined with an item number that could be added to an order page and items were received through the mail weeks later. Today, images of products give a visual representation of the item, QR codes have replaced the item number and delivery times have been slashed to days, and in some cases even hours.

 

Thank you for taking the time to visit my blog. If you enjoyed this article, let me help you with any of your professional content needs. Including professional and original blog articles, website content and all forms of content marketing. Please contact me at michael@mdtcreative.com and I will put my 10+ years of experience to work for you.

5 Reasons Why Your Business Card Is Still Your Most Effective Marketing Tool

Even in today’s “digital age” you’re still better off doing some things “old school”. One of those things is handing out your business card. Even though it’s very hard to find a business person who doesn’t email, call or even hold meetings using a conference call, instead of flying half way around the world to hold a meeting in person. Handing out a business card should never be done away with.

Here are five reasons why every business person should always keep a good supply of business cards on hand at all times:

Sending contact information digitally is impersonal

Networking has always been, and will always be extremely important to any business. Even though sending your contact information digitally, through an email or a text, will always be quick and convenient. However, it will also be very impersonal.

 

If you want to make a solid connection with someone (which should be your goal), the only effective way to do this is in person, with eye to eye contact, a firm handshake and the presentation of your business card. Genuine connections are still made the old fashioned way, in person and with an actual conversation.

Still the most effective tool for effective marketing

Search engine optimisation (SEO), email marketing and social media marketing are extremely important marketing tools for all businesses. However, nothing is effective for attracting solid leads then a meeting in-person, with eye to eye contact, a firm handshake and the exchanging of business cards.

 

An effective first impression of your brand

A properly designed business card is an excellent first impression of your brand. No one wants their businesses’ first impression to say “I’m cheap and incompetent”. This is why you should always provide a business card, however, it should be properly designed.

Having a poorly designed business card is the same as writing your contact information on a napkin with a crayon, it’s not only ineffective it makes you look incompetent. An effective business card should do more than provide your contact information, it should say this is me and I guarantee I’m not only up to the challenge, I will succeed.

When I pass out my business card, I want to make a great first impression, I want to be unique and I want people to remember me.

Unique business cards get shared

A business card is a physical object that has the potential to be passed around and shared with other potential clients. If you have one that is unique, the chances are far greater for this to happen regularly.

A business cards says “I’m prepared”

We have all met the person who scrambles for a scrap piece of paper and a pen (or sometimes a crayon) when asked for their contact information. I don’t even have to explain what kind of first impression this person leaves me with. Not a good one, and I promise you I usually file their info in the “circular file”.

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5 Reasons Why Your Business Card Is Still the Most Effective Marketing Tool

images

 

Even in today’s “digital age” you’re still better off doing some things “old school”. One of those things is handing out your business card. Even though it’s very hard to find a business person who doesn’t email, rather then mail a letter text, call or even hold meetings using a conference call, instead of flying half way around the world to hold a meeting in person. Handing out a business card should never be done away with.

 

Here are five reasons why every business person should always keep a good supply of business cards on hand at all times:

 

Sending contact information digitally is impersonal

Networking has always been, and will always be extremely important to any business. Even though sending your contact information digitally, through an email or a text, will always be quick and convenient. However, it will also be very impersonal.

 

If you want to make a solid connection with someone (which should be your goal), the only effective way to do this is in person, with eye to eye contact, a firm handshake and the presentation of your business card. Genuine connections are still made the old fashioned way, in person and with an actual conversation.

 

Still the most effective tool for effective marketing

Search engine optimization, email marketing and social media marketing are extremely important marketing tools for all businesses. However, nothing is effective for attracting solid leads then a meeting in-person, with eye to eye contact, a firm handshake and the exchanging of business cards.

 

An effective first impression of your brand

A properly designed business card is an excellent first impression of your brand. No one wants their businesses first impression to say “I’m cheap and incompetent”. This is why you should always provide a business card, however, it should be properly designed.

 

Having a poorly designed business card is the same as writing your contact information on a napkin with a crayon, it’s not only ineffective it makes you look incompetent. An effective business card should do more than provide your contact information, it should say this is me and I guarantee I’m not only up to the challenge, I will succeed.

 

When I pass out my business card, I want to make a great first impression, I want to be unique and I want people to remember me.

 

That’s why I carry plastic business cards from RockDesign. There is nothing more memorable then a unique and high class business card to really make that perfect first impression.

 

Unique business cards get shared

A business card is a physical object that has the potential to be passed around and shared with other potential clients. If you have one that is unique, the chances are far greater for this to happen regularly.

 

A business cards says “I’m prepared”

We have all met the person who scrambles for a scrap piece of paper and a pen (or sometimes a crayon) when asked for their contact information. I don’t even have to explain what kind of first impression this person leaves me with. Not a good one, and I promise you I usually file their info in the “circular file”.

 

Advanced technology offers a business limitless possibilities for marketing. However, a well designed business card will never be obsolete.

AVON’s Latest Brochure Filled with Quality Products at Major Discounts

avon

 

Avon has been enhancing the beauty of women all over the world for over a century with affordable quality cosmetics that were sold door-to-door for a major part of that century.

 

“Avon calling, is the lady of the home available?” is a statement as American as apple pie, Chevrolet and yes, MOM.

 

Today, the Avon online brochure is an anticipated staple for women all over the country, and the AVON brochure campaign 19 for 2016 is no different than its predecessors.

 

For example, a lot of people think that Avon only sells cosmetics. Nothing could be further from the truth. Avon has been providing women with products to enhance their beauty for years.

 

Items like affordable and fashionable jewelry and accessories have always been a mainstay of the company. This brochure campaign offers a wide range of such items, in colors that are in style for fall and can either be worn to dress up for a night on the town, or even items that can add a little color and pizzazz for just going to work or to run errands. One such jewelry collection can be found on page 3 of the brochure.

 

One of the benefits of the Avon brochures has always been the ease with which the company has made beauty enhancement. Avon knows that you’re a busy person, with career and family you rarely, if ever, have the luxury of building the perfect wardrobe.

 

A wardrobe that includes not only cosmetics and beauty aids but also accessories. This is why Avon has always been geared toward making beauty and fashion easy for everyone. Affordable Fall Jewelry Collections that set off any outfit are just a click away.

 

A wonderful place to add a hint of Fall color to set off your outfit is your nails. This is why Avon’s Fall Brochure offers a large assortment of fashionable colors which will go with any outfit you choose, no matter the occasion.

 

Along with the crisp weather comes several great things to do this Fall. Make sure you’re prepared with color coordinated lipstick. The latest Avon Brochure not only makes sure you have enough choices, but ones that will compliment the season’s hottest colors.

 

Speaking of colder temperatures, what could go better on a crisp Fall night then a warm, cozy pair of slippers. Proving the statement true, Avon still is your one-stop for fashion and beauty. The new Fall brochure contains just about everything you’ll need this season to, not only enhance your beauty and make a fashion statement, but also be as comfortable as possible doing it. All for a lot less then you would spend somewhere else.

 

More important then looking good is feeling good, that is why Avon has always been an excellent source for quality full body care products at prices that blow away the competition.
You will find everything you need for healthier skin, hair and overall body. In the latest brochure from Avon you’ll receive all of these, quality products at their infamous and unbeatable discount pricing.