A Comprehensive Review of the LumaRx IPL Hair Remover


Created by one of the country’s leading dermatologists, the LumaRx IPL laser home hair removal system provides a whopping 94 percent removal of unwanted hair.

Using the IPL (Intense Pulsed Light) technology, one of the most effective for hair removal lasting longer than basic, ineffective systems. The IPL technology is also the same technology used by dermatologist for professional long-term hair removal.

The LumaRx IPL provides you with the same benefits as you would receive with a professional treatment, but in a compact and convenient at-home system, for a more private and customized application.

The system is perfect for targeted use on the underarms, bikini line, arms, legs, chest and stomach. The device comes equipped with a skin tone tester to avoid the treatment of skin that is too dark since it should only be used on light to medium skin tones.


The energy from the light on the device targets dark hairs, working best on black, dark brown or dark blonde hairs. The LumaRx IPL isn’t effective on peach fuzz or lighter color hair including light blond, red, gray or white.

How it works

The state of the art technology in the LumaRx IPL is a light-based technology which emits a light energy that penetrates down to the root of the hair follicle deep within the skin.

This heat stuns the active hair follicles, breaking the hair growth cycle and preventing the future growth of hair within the application area.

The treated hair, within the area of application, will then fall out within 7-10 days.

This simple, but effective technology doesn’t require messy creams or ointments and is comparable to the procedure obtained at a professional hair removal technician.

Treatment specifics

The treatment window on the LumaRx IPL uses cutting edge filters, which are similar to those used by professional devices, to spread the energy evenly across the window.

This offers a more uniformed energy output, reducing the “hot spots” commonly found on traditional treatment windows.

The LumaRx IPL is the only device to feature the ComfortFilter technology that blocks harmful UV rays as well as infrared energy, allowing the light energy to be focused for treatments that are safe, effective and comfortable.

Why the LumaRx IPL is so effective

Hair is made up of the hair shaft, which the part you see at the surface of your skin. The follicle is located below the surface of the skin, and the papilla is at the root of the hair, near the follicle.

The IPL treatment focuses on the area of the papilla because it contains the living part of the hair and is the main way to prevent future growth.

Normally you will naturally have hair actively growing, hair that is resting, or hair that isn’t growing at all at any time. You will also have hair that is in a transitional period, where it is in between actively growing and resting.

To effectively target hair for removal, the hair needs to be in the active growth phase. Actively growing hair accounts for 50% of all hair at any given time. This means that you have the ability to treat most of your hair.

However, it is also important to regularly perform follow up treatments so you’re able to target the hair that may have been resting or in the transitional phase during your last treatment.

Safe and FDA approved

If the LumaRx IPL system sounds intimidating, it’s really not. The IPL technology has been proven to be effective and safe for over 20 years.

All of the LumaRx devices have been approved by the FDA for use on the body and female facial hairs. They also use their proprietary ComfortFilter technology to block harmful UV and infrared energy.

All IPL hair removal devices sold in the United States need to be approved by the FDA. IPL devices also all require a built in safety system that only allow the pulse of the laser or light when there is total contact with the skin.

What is IPL

IPL (Intense Pulsed Light) technology is a form of light therapy that is used for various dermatological procedures including hair removal.

Different than laser treatments, which has only one wavelength which is discharged from the diode no matter what you’re targeting, IPL several different wavelengths (from 500 to 1,200 nanometers) that disperse deep into the skin. As with all light-based treatments, IPL works by discharging wavelengths deep into your skin, which in regards to hair removal focuses on the pigment.

How does LumaRx compare to other IPL devices

The LumaRx IPL provides the following advantages over similar IPL hair removal devices:

  • The LumaRx IPL provides better coverage due to the size of its treatment window, which is more than three times larger than Tria Beauty’s window. This allows for a larger coverage area and shorter treatment times.


  • In separate clinical studies, the LumaRx IPL delivered a 66% hair reduction 12 months after three treatments. This is in comparison to a 33% hair reduction from the Tria Beauty provided after the same amount of treatments and length of time. This equates to a two time better result over the Tria Beauty.


  • The LumaRx IPL provides the use of advanced filters that are identical to those found in professional devices. This provides a much more uniformed output of energy, as well as the reduction of “hot spots” that are sometimes found when using other home use IPL hair removal devices.


It seems like IPL technology is currently extremely popular in hair reduction and removal, and the LumaRx IPL is at the top of the rest of the competition. The 90 day return policy also proves just how confident the company is in their product and a great incentive as well.

However, one of the biggest misunderstandings with IPL devices seems to be how long the cartridges are expected to last. There is major variance between the current devices on the market as to what this time length actually is.

All IPL devices need replacement cartridges so it becomes an issue of how often the device is used as to how often replacement cartridges are needed.

Converse Wedges a New Look for an Old Classic


Converse All Star “Chuck Taylor” Basketball shoes have never really been known for updates or redesigns.

The birth of an All American Classic

In 1917, the Converse Rubber Corp. created its very first rubber soled basketball shoe. The Converse All Stars were originally produced in a natural brown color with black trim.

By the 1920s, the company started producing their, now famous, basketball shoes in all black canvas or leather versions. At the time, the shoes were the first basketball shoes to be mass produced in North America.

The Converse All Stars consisted of a very thick rubber sole. The canvas shoes were high tops, meaning the same as today, the shoe came to the top of the ankle to not only support the foot, but also the ankle from weakening under the pressure of jump shots and quick reverse movements. Originally, sales were slow, however, this was about to dramatically change forever.

Introduction of the Chuck Taylors

Basketball shoe sales would rapidly increase for Converse when they introduced their extremely successful Converse Chuck Taylor All Stars, the first athlete endorsed basketball shoe.

Basketball great Charles “Chuck” Taylor

Chuck Taylor was a basketball player for the Akron Firestones. When he first saw the basketball shoes he immediately liked what he saw, and immediately saw potential in the specifically designed shoes and their potential benefit to the game of basketball.

Taylor believed in the shoe so much that in 1921 he joined the Converse sales force, later becoming the player / coach for the company’s industrial league basketball team, the Converse All-Stars.

Throughout his career with Converse, Taylor would travel the United States to host basketball clinics, promoting the All Star Shoe. Because of his great success promoting the basketball shoes, Converse decided to change the name of the shoes from the Converse All Stars to the Converse Chuck Taylor All Stars by adding the now famous ankle patch in 1932. As they say, at that time, “A star was born.”

The classic red, white and blue model

The first, and now classic white shoe model, sporting a red and a blue line on the sole, with the addition of the Chuck Taylor ankle patch, was introduced at the 1936 Olympic games.

It didn’t take long for the shoes to be a huge hit with basketball teams and young American boys all over the country.

A patriot shares our patriotic past time

During World War II, Chuck Taylor served in the Air Force as a captain while coaching extremely important,moral boosting basketball games for his fellow troops. The All Stars were right their, going off to serve their country as well, on the feet of GI’s while they did their exercises in the patriotic red, white and blue models.

The low cut model is introduced

I guess you could say that Converse believed in the saying “Don’t mess with a classic” because it took 40 years until they made a major change in the style of their extremely popular and classic shoe.

In 1957, the low cut All Star was introduced to handle the needs of sports other than basketball. The low cut model became very popular as a more casual alternative to the high top. When the alternative athletic shoe hit the market, Converse enjoyed an 80% share of the complete athletic shoe market. This has never again been the case for any other athletic shoe manufacturer.

The Ambassador of Basketball

Because of his unwavering and energetic promotion of the sport, Chuck Taylor was called the “Ambassador to Basketball” and was inducted into the Basketball Hall of Fame in 1968. However, unfortunately the sport lost its tireless promoter only one year later. To basketball players and fans Chuck Taylor may be gone, but he will never be forgotten for his many contributions to the sport, helping to shape what it has become today.

Passed up by the competition

Even a classic will eventually need to update and redesign their product or risk becoming outdated and passed up by the newest thing in the not to distant future. For years, the converse All Star had no worries. With a huge slice of the market, they were the only game in town.

As with anything else, the competition soon passed them by and for years they either couldn’t gain the traction to regain their place in the athletic shoe market or they remained comfortable in the belief that sport shoe buyers would come back around and realize they were still the original and the only game in town.

Retro Classic

The Converse All Star has always had one thing going for it over the years. Their athletic shoes seem to have always remained every generation’s choice for a cool retro style.

It is a fact, 66% of all Americans either own or have owned a pair of Converse athletic shoes at one point in their lives. That is a very impressive achievement and a very welcome achievement for any product on the market.

Modernization and improvement

Converse seemed to finally realize they needed to do something and fast. The shoe company began rethinking and creating new offerings in athletic shoes and recently have started looking like the winner they have been for over a century of athletic shoe manufacturing.

The Converse Wedge

Creating new colors, new designs and improving the performance of their athletic shoe offering, Converse is winning new customers and a new generation of sneaker connoisseurs.

Even coming out with their own version of an athletic wedge sneaker which itself has become popular, Converse is showing itself to be the winner we always knew it was.

Converse has had over a century of innovation in the design of performance athletic shoes from their beginning so many years ago. It hasn’t been an easy road to travel and the company has put up with its fair share of challenges.

The Converse All Star is expected to remain a classic for future generations. No matter what the latest trend or newest fashion, a pair of Converse will always be a must have for anyone’s wardrobe.

However, one thing remains true, no matter what the challenge is, Converse has always been up for it and will continue to come out a fighter.

Staying Motivated in your Job Search



There’s no two ways about it, losing your job is extremely hard to deal with. Whether you lost your job because of your performance, a serious mistake you made or even if it had nothing to do with you or anything within your control, it’s just as difficult to deal with.


Over the last few years, millions of people found themselves without a job,in most cases the reason they were without work had nothing to do with themselves, it was totally out of their control.


No matter why you lost your job the most important thing is how you handle the aftermath. How you pick up the pieces is all that matters in this case.


When it comes to successful job hunting, your attitude is everything.

A positive, motivational attitude is the most effective tool you have and the most important one you’ll need.


We have come up with some very helpful traits that, when practiced, will keep you above the pack, and help you land, not just a job, but an even better job then you had, making sure the situation actually works out to be a promotion rather then losing your job.


Remain Focused on the Future

It’s much easier to get bogged down in a woulda, coulda, shoulda rut then it is to stay focused on the future and your long term goal. Your future goal should be to snag a better job then the one you just lost.


Don’t let your Job Status Define You

Of course, losing your job is a very personal experience. However, don’t take it too personal. The job you have doesn’t define you, it never has and it never will.


It is very true that people who interpret losing their job as a sign of personal weakness or failure are less likely to “get back in the saddle”.


Take Care of Yourself

When you lose your job, one of the easiest things in the world to do is to plant yourself on the couch, with a bag of chips and a few beers and wallow in self pity.


This is not a positive, nor a healthy, attitude. Mental and emotional resilience requires physical resilience. Workout, stay fit, keep in shape all of these things matter and will help you find another job.


Surround Yourself with Positive People

Emotions are contagious. When the people around you are positive and motivational, their outlook will rub off on you, helping you to land a great job quickly.


Work Your Network

The more people who know what you want, the more who can help you get it. The vast majority of jobs are never advertised. So the adage “Your network is your net worth” is particularly relevant when it comes to finding those jobs that are filled via word of mouth. Reach out to people you know and enlist their support in making any introductions or connections that could help you.


Treat Your Job Search as a Job

If you feel the need, and can afford to do it, give yourself a break for a few days or week or two. But assuming you can’t afford a year sailing the world on the Queen Mary, don’t take too long before returning to your familiar routine. Create structure in your day. Sure you have more time on your hands than you had before, but you will be amazed at how little you can do in a day if you aren’t intentional about what you want to get done.


Extend Kindness

It’s pretty simple really: extending kindness toward others makes us feel good. It’s not just a nice thing to do something for others – whether helping a neighbor or volunteering in a local soup kitchen – it’s actually a helpful thing to do for ourselves.


Scientists have found that acts of kindness produce some of the same “feel good” chemicals in the brain as anti-depressants. In addition, when we give our time to help others, it helps us stop dwelling on our own problems, and makes us realize how much we have to be thankful for. It can also can be an effective way to build your network, and show potential employers you are not sitting idly by waiting for work to come your way. There’s no better mood booster than making a difference for someone else, even when you wish your own life were different than it is.

The Secret to Successful UX Design

User experience design, for several people, means creating interfaces that are easy for users to understand and navigate. And this thought is correct, but it isn’t what lies at the heart of good user experience.


User experience design is a major focus of the business community, and for very good reason. A major reason for the attention is due, in part, to the success of Apple. In some cases Apple has re-defined the marketing landscape and companies are scrambling to stake their claim.


Apple has taught many companies that selling on features is not as effective as selling on good design. While other MP3 players are sold based on their storage capacity, Apple sold theirs on how it empowered customers by putting one thousand songs in their pocket.


Many companies are realizing that just adding more features won’t make a product or service sell better. However, providing a better experience will.


Whether that experience is how the product looks and feels in your hand, or the details of the customer service people receive, user experience design can transform how a customer feels about a product. However, even though many businesses understand the benefits of user experience design, they usually start from a completely different direction.


The wrong train of thought

Many companies that are focused on user experience design are asking how they can make their products or services better. This is the wrong approach. Its like saying I have this item that people don’t like using, so how can I dress it up so people want to buy it.


This way of looking at an issue is only going to lead to superficial changes. If you take this view when designing a website, you might try to improve the site’s usability and make it more visually appealing, but if the content doesn’t address user’s questions it will still be a failure.


Correct approach

Even before a product is designed, there is one question that must be asked. What problem do you plan to solve for the customer? The product or service needs to start with the goal of empowering the user, not just making an existing product or service more appealing.


For example, Amazon Prime makes customers feel they can receive anything they need almost instantly. iPhone makes users feel like they can stay in touch with the whole world whenever they choose.


User experience design should help solve user problems and help them to achieve their goals.


In the past a company would create a product or service and if people needed it they would buy it. This is no longer the case. Few companies, with the exception of tech companies, have people with a design background on their team.


Today, with so many competitors only a click away, it is vital that the product or service is carefully shaped around the users needs from its initial conception. To do this, a company needs people with the authority to shape the products and services that are being sold.


Website design

Most of the time we approach our websites with the attitude, we have these messages to communicate, how can we persuade users to view them.


Even when we are trying to create a website that users will want to use, we still think in terms of the content or functionality that users will supposedly want.


We hardly ever ask ourselves what users ultimate goal is or what problem they are trying to solve. Rarely do we think about how we can make the user feel empowered. We hardly ever look at the website to see how it fits the bigger picture of what we are offering customers in terms of products or services.

If we are going to adopt the principles of user experience design, it is crucial for us to focus on what problems we are solving for the users.

Bing Product Ads – Are They Right for You?

Bing Product Ads give you the opportunity to showcase your products in an engaging ad format by including images, promotional text, pricing and your company name. It also lets you reach 31 million retail searches that don’t use Google in the U.S.


Online retailers should definitely consider Bing Product Ads since the Bing/Yahoo network accounts for 117 million retail clicks a month, or 22% of all U.S. retail paid clicks, as stated by comScore in June 2013. Those aren’t numbers to take lightly, especially if you are a small business just making your way in the very competitive world of retail.


Bing is trying very hard to get your business with one of their key features which allows advertisers to import directly from Google’s PLAs. Bing Ads had been beta testing the format for several months, across hundreds of advertisers with 140 million different offers.


To use the Bing Product Ads, you must offer retail products and have at least one SKU, have a U.S. billing address and sell products online with a secure online checkout option.


Marketing experts say Microsoft was smart to take a page from Google’s Product Listing Ads playbook, which also allows marketers to run image-dense ads along with other search listings. “In this case Bing and Microsoft have learned that it’s best to watch what Google launches successfully and be a fast follower,” says Kevin Lee, CEO of online marketing firm Didit.


“The Bing Product Ads are nearly identical to the Google product,” Lee says. “That’s good. It makes it easy for both retailers and their agencies to go live.”


David Pann, general manager of the search network at Microsoft, writes in a blog posted on the Bing Ads website that Bing Product Ads were designed for easy deployment. “You don’t have to write ad copy and develop keywords for each campaign,” he writes. “Instead, Product Ads builds upon work that you’ve already done, automatically serving the appropriate image, price and brand name.”


One difference between Bing Product Ads and Google Product Listing Ads is that the Bing ads run on the right side of the search results page, where they appear separate from natural search listings. By comparison, Google Product Listing Ads appear in the center of the search results page, where until recently they appeared among natural search results.


Second Quarter Search Spend Results

Last month the second quarter reports came out from the large search marketing firms and they pointed to continued growth in paid search investment in the US and globally. The reports also underscore the increasing influence of mobile and image-based product ads on growth.


According to RKG’s quarterly report, Ad spend, or money set aside for set aside for advertising, rose 23 percent year-over-year among RKG’s retail-heavy client base. Both Google and Bing saw spend increases.


Ad spend on Bing rose 19 percent overall. Bing non-brand spend also increased by 19 percent, nearing Q4 levels, and click volume rose by 26 percent. With mobile traffic share increasing, CPCs fell 6 percent year-over-year.


Spending on image-based product ads increased by 72 percent year-over-year in Q2. Click share rose by 28 percent and CPCs bumped up 35 percent. In contrast, text ad spending rose by just 11 percent year-over-year.


Bing Product Ads, which launched in beta last fall, and became available to all advertisers at the end of March, drove 8 percent of Bing Ads non-brand clicks and spend. Bing Product Ads generated 48 percent higher revenue per click (RPC) than non-brand text ads, far outpacing Google’s 17 percent spread between PLAs and non-brand text as RPC. CPCs were 8 percent lower and CTRs were 19 percent better.

Related articles:

How Google+ Impacts Search Results


Why Are Many Google Analytics Keywords “Not Provided”?


What are SSL’s and Why You Need One for Your eCommerce Site

Secure Sockets Layer (SSL), is a cryptographic protocol which is designed to provide secure communication over the Internet. Data is encrypted to assure that the person you are communicating with is receiving the information without the risk of a third party being able to hack or intercept it.


This allows for data/message confidentiality and message authentication codes for message integrity, also as a secondary result, message authentication. There are several versions of the protocols in widespread use in applications such as web browsing, electronic mail, internet faxing, instant messaging and ecommerce applications.


SSL for ecommerce

For most ecommerce sites, you absolutely need an SSL certificate. As an online merchant, it is your responsibility to make sure the information you collect is protected. This will protect you and your customers by making sure that no one can intercept and misuse their credit card information. Your ecommerce site will fail if you lose your customers’ trust in using your site.


40-bit and 128-bit encryption

40-bit and 128-bit encryption refers to the length of a “key” that is generated by every encrypted transaction. The longer the key, the more difficult it is to break the encryption. It is true that 128-bit encryption is preferred in most cases, however, if you require transactions to be conducted internationally you may be restricted to 40-bit encryption under certain circumstances. Since 128-bit encryption offers much better security, if you are able to use it consistently it should be your first choice.


Digital Certificates

Digital certificates, are used by the SSL security protocol to encrypt, decrypt and authenticate data. The certificate contains the owner’s company name and other specific information that allows recipients of the certificate to identify the certificate’s owner. The certificate also contains a public key used to encrypt the message being transported across the Internet.


SSL uses two kinds of certificates: root certificates and server certificates. Root certificates are installed on the browser, and server certificates exist on the Web server. A root certificate tells the browser that you will accept certificates signed by the owner of the root certificate. For example, if you install a root certificate signed and issued by a software company into your browser, you will be able to authenticate and decrypt messages that were sent from them. This is crucial to ensuring a secure transaction.


A server certificate is installed on the Web server and works much like the root certificate. It is in charge of encrypting the messages sent to browsers and decrypting messages received from browsers.


To receive these certificates, you will need to go to the site of one of the various certificate authorities and submit a Certificate Signing Request (CSR). After you submit the CSR, the certificate authority will verify that your business is valid and issue you a server certificate. You then install the server certificate on the Web server.


Any user who wants to use your secure Web server must have the root certificate from the certificate authority installed on their browser as well. Most browsers have a Verisign root certificate preinstalled. If Verisign is your server certificate authority there is better chance that your certificate will be available to more customers.
As I stated before, it is crucial for your users to be able to trust that their sensitive information will stay protected when they use your site, so for you ecommerce business to thrive it is a must to implement any security measures you can to ensure that trust.