Why You Should Outsource Your IT Department

Why You Should Outsource Your IT Department

 

Information Technology or IT is the use of computers and software to manage information. In some companies, this is called Management Information Services (MIS), or just Information Services (IS). The IT department of a large company is responsible for storing information as necessary, then later retrieving it when needed.

 

Today’s IT Departments

In order to perform the complex functions that modern IT departments are required to perform they need to use computers, servers, database management systems and cryptography. The department is made up of several System Administrators, Database Administrators and at least one Information Technology Manager. The whole group usually reports to the Chief Information Officer (CIO).

 

Why outsource IT if your employees are handling it just fine?

When it comes to your company’s technology, your current employees may be handling things without a problem. However, the question is will they be able to handle things in the future. You need to consider how much time your employees are spending with tech issues, instead of focusing on their own jobs. You also need to realize that technology is constantly changing from year to year. It takes a lot of time, effort and money to stay on top of the latest advancements in IT and to train your employees.

 

Main reason to outsource IT

The main reason for outsourcing your company’s IT is cost. Outsourcing can help save a company money in the form of not having to hire additional employees, not having to increase the hours your employees are currently working and not having to buy new software with every advancement. Outsourcing can also provide better productivity and allow you to supply your customers with a better and more efficient product or service.

 

What is the cost savings for outsourcing IT?

Cost savings benefits will differ for every company. The expected Return on Investment (ROI) is 30%, on average in cost reductions and increased productivity. It takes time to solve technical problems. Time that your employees can use to focus on the operation of the company and the goals to increase operations.

 

Will you lose control of the IT department if you outsource?

For business owners that prefer to have regular involvement in every area of their company, outsourcing their IT department may make them initially feel like they have lost control over the company’s operations. However, this doesn’t have to be the result of outsourcing. An owner can choose to receive regular updates and have input into the process and decision making. Outsourcing will free up the owner to focus more on the operations of the company and the long term direction of the business.

 

Importance of Cloud Computing and Storage

Cloud computing and storage has become increasingly popular in the last few years offering several possible business applications. This is another area where it is better and more efficient to outsource your IT department because even though Cloud Computing makes a business more effective and efficient it isn’t an easy process to implement.

 

Complete Integration

It is no longer enough for a Major Service Provider (MSP) to only provide one basic service. Along with the expectations of a partnership when it comes to long-term goals, integrating a process is now also a requirement. The latest trends of outsourcing in vertical integration means that one department will manage everything. This makes an MSP an excellent option. All business services need to work together in sync, ensuring your company never has to worry about who is in charge of which area.

 

Business computer services are now held to a higher standard, one that requires an IT department to be more conscience of the future. Businesses now require more complex service that cover all aspects of the company and follows an international standard.

 

The future of IT

In a world where the economy works 24 hours a day, 7 days a week where business transactions move at the speed of light, efficiency is the most prized commodity. Today businesses want to do more with less. The future of IT is a focus in a more mobile and tech-savvy business environment.

 

Choosing the right IT partner

When looking for the best IT partner for your business make sure you ask about how the IT Services provider plans to measure its success. Your IT partner should have specific goals to fulfil your company’s needs. A good IT Support provider will already have an accountability plan of their own in place.

 

More and more companies are outsourcing their IT needs and this will continue to increase in the future, which makes this an ever evolving field that will continue to be a part of most businesses. With this in mind you owe it to your business to give IT outsourcing serious thought.

A Thank You to My Followers

I have to admit, the title for this article “A Thank You to My Followers” sounds a bit, “how shall I say”, narcissistic. While writing it I immediately got a mental picture of me standing atop a grand balcony, my arms stretched out in an “English Queen” wave.

 

I’m looking down on the millions of my followers crowded into a courtyard just to be as near to me as possible. Somewhere in the distance the soft sounds of “Don’t Cry for me Argentina” are floating in on a soft spring breeze.

 

Too far, you say?

 

Yes, I do have a vivid imagination, however, I hope that made you laugh. I enjoy making people laugh because when they’re laughing, they don’t have time to think about harming their fellow man/woman.

 

My actual intent for this article is to thank all of the people who have taken time out of their hectic, busy life, just to read one of my articles. And if that weren’t enough, those who have found my content so engaging that they felt it necessary to join the conversation, I thank you.

 

You see, I’ve been a professional writer for over 10 years now. Even though I do this for a living, I am still humbled when I see people appreciating my work on my site.

 

Even though it’s my job to draw in as much traffic as I can for my clients’ site. I’m still humbled when people come to my site and “Like” an article here and there, and join a conversation because I presented my writing in a way that engaged them.

 

These are the people I want to offer a very sincere and humble, thank you.

 

I give the example of people taking time out of their busy day because I know what “Busy” means.

 

I’ve raised four children and tried desperately to hone my skills, so I could put food on the table. I’ve made mad dashes across town so the two of my children competing in a sport in those opposite destinations could say “Dad came and watched me play … “

 

At many stages of my life if I turned on a computer it was to work. I rarely, if ever, have time to read a site that has to do with one of my (non-existent) hobbies. So, I do understand “Busy” and that’s why I appreciate it when I see how my content, educates people, entertains people, makes people happy, makes them sad, but most of all makes people think.

 

Taking all of that into consideration, I am truly blessed. So thank you, my friends, my brothers and sisters, my readers, I do appreciate you taking the time to read my humble blog.

Email Marketing: Design and Deliverability Strategies

Email Marketing Design and Deliverability Strategies

 

Email marketers often focus only on the number of opens and clicks that come from email subscribers. They tend to forget about the conversions which are, of course, the most important. Purchases, registrations, reads, downloads, etc. will increase only if you have them set as a goal. It will be much easier to achieve the outcome you want, if you know exactly what you want your email subscribers to do after receiving your message, with the appropriate subject lines, call to action buttons, images, content and other email elements.

 

Subject lines

You should spend 80% of your time perfecting your subject line, call to action and headlines, and 20% writing copy. You need to create subject lines and call to action buttons with your email subscriber in mind.

 

Be very specific, relevant and useful to your customer. In this case, shorter is not always better, so replace the usual one-word call to action with something more specific in order to get your email subscribers to act on your emails.

 

Be visually unique, for example, make your subject line stand out visually and by trying square brackets, symbols, etc.

 

Use digits, action words and timely topics, for example, use an end date for a campaign to motivate email subscribers to react to the message right here and now.

 

Use a call to action by asking a question.

Make the call to action appropriate to where the email subscribers are at in the buying cycle.

 

Use the golden real estate effectively

When creating your email design, use the golden real estate wisely. The golden real estate is the upper left hand corner of a newsletter, because as we read in an F-shaped pattern, this is the place where attention is paid first of all. So don’t waste this space with images or logos. Leave it for text you directly call on your email recipients to act.

 

Pre-header

In some email programs, you are able to see the first phrase of a newsletter even before opening it. Usually the phrases in this area are “View this email in a browser”, “Show remote content” or other information that is at the top of the email.

 

However, you can use this pre-header for marketing reasons. If before opening the newsletter you saw “Hi, your name”, wouldn’t you be more likely to open it? Any personalization increases the likelihood your email subscribers will react to your emails.

 

Keep it simple

Don’t give your email recipients too many choices. The simpler a message, the easier it is for email subscribers to take action. Choose to have only one call to action instead of several. Also in regards to keeping it simple, use the “rule of 3”, which states you shouldn’t use more than three bullet points within email content. While the “rule of 2” says the two most important content elements are a heading and the first paragraph, so in this case, less is more.

 

Content evaluation

After you have established your targets and how they like to consume information, you need to know deliver the right kind of information to them. First and foremost, stop using emails to sell and start using them to teach. People love to learn and want content and information that is of value to them.

 

However, don’t give everything away in the email, draw them back to your site. Give them a small taste of the information that makes them want more, then direct them to a landing page.

 

Constantly test and optimize

Less than half of online retailers perform some sort of optimization in their email marketing campaigns.

 

It is best to set up goals, pay attention to details, benefit from any opportunity to effectively analyse and optimize campaigns. These are tips that every email marketer should follow closely to get email subscribers to act on your emails in the manner you need them to.

 

Email marketing can be a powerful tool. It doesn’t have to just be something you check off a list. When done right, you’ll notice more than just a higher open rate. You’ll see higher lead acquisition and conversion rates as well.

 

Thank you for taking the time to visit my blog. If you enjoyed this article, let me help you with any of your professional content needs. Including professional and original blog articles, website content and all forms of content marketing. Please contact me at michael@mdtcreative.com and I will put my 10+ years of experience to work for you.

6 Reasons You Need Content Marketing TODAY

6 Reasons You Need Content Marketing TODAY

 

When it comes to marketing a startup on the internet, many people are already aware of the tools needed to succeed. These can be website, social media and even local marketing. True, these will align your company on the right path to enter the business world, however, there are other factors to consider when it comes to making an impact online.

 

One of the main factors that needs consideration is the proper use of content marketing. Not everyone is aware of how important content marketing is. That is why I have come up with these six important reasons how a well calculated content marketing campaign can improve your chances.

 

It Builds Brand Awareness

People today look at businesses as much more than a company name. They look at the company as an entity, as an institution. While the Internet has brought a slew of benefits to startups, it also means that a new entity has to be fully aware of the modern marketing tactics that are currently being used.

 

Content marketing allows a business to truly promote its company to customers while educating its users with relevant content. May people will be influenced to try out a new company based on its current efforts, while others might be enjoying a good reputation currently circulating the Internet.

 

Builds Customer Relationship

Along with brand awareness a person begins to develop a good relationship with a company. This however, isn’t the end, more people will return to a website that offers valuable content as well as a service or product, and they maintain that relationship moving forward.

 

Content Marketing is Affordable

One of the great things about content marketing is how affordable it can be. Whether you’re looking to make a global impact, or a local one, content marketing can open up a whole new world of marketing that is both, effective and affordable compared to other marketing options.

 

It’s Widely Used

While it may be easy to assume that your company has a great marketing plan in affect, it’s worth noting that an impressive 89 percent of all startups have a content marketing campaign as a part of their plan to grow their business. This is proof that the old marketing adage still holds true “content is king”.

 

Determine Your Target Audience

Although many users, within your target audience will already have their own regularly visited site they go to for information, there are several online tools available for you to use to discover how to tailor your content to reach your audience.

 

This allows you to continue posting the content that’s reaching your target audience while adjusting the content that’s falling short so it does reach more of the people you’re focused on.

 

Maximise Your ROI

One of the main concerns companies have when considering a marketing plan is their available budget. This isn’t as big a concern with content marketing as it is for other forms of marketing.

 

Content marketing is an estimated 62 percent cheaper than traditional marketing. This means more for your bottom line while achieving better marketing results.

 

There are several different reasons to implement a content marketing plan for your business, whether you have a startup or a business in need of a fresh approach.

 

However, as with any other marketing medium, you need to implement a content marketing plan that will work best for your specific situation.

 

Thank you for taking the time to visit my blog. I sincerely hope that my blog entertains, helps and gets you thinking. Please take a minute to leave a comment to start and interesting conversation, or add your interesting thoughts to an existing conversation.

 

For more thought provoking articles please check out:

The Secret to Successful UX Design

The Importance of a Responsive Website – Mobile Industry Trends

Why Are Many Google Analytics Keywords “Not Provided”?

How to Develop an Effective Business Signage Plan

The Mini Balance Bike from PUBLIC Bikes

Converse Wedges a New Look for an Old Classic

chuck-taylor

Converse All Star “Chuck Taylor” Basketball shoes have never really been known for updates or redesigns.

The birth of an All American Classic

In 1917, the Converse Rubber Corp. created its very first rubber soled basketball shoe. The Converse All Stars were originally produced in a natural brown color with black trim.

By the 1920s, the company started producing their, now famous, basketball shoes in all black canvas or leather versions. At the time, the shoes were the first basketball shoes to be mass produced in North America.

The Converse All Stars consisted of a very thick rubber sole. The canvas shoes were high tops, meaning the same as today, the shoe came to the top of the ankle to not only support the foot, but also the ankle from weakening under the pressure of jump shots and quick reverse movements. Originally, sales were slow, however, this was about to dramatically change forever.

Introduction of the Chuck Taylors

Basketball shoe sales would rapidly increase for Converse when they introduced their extremely successful Converse Chuck Taylor All Stars, the first athlete endorsed basketball shoe.

Basketball great Charles “Chuck” Taylor

Chuck Taylor was a basketball player for the Akron Firestones. When he first saw the basketball shoes he immediately liked what he saw, and immediately saw potential in the specifically designed shoes and their potential benefit to the game of basketball.

Taylor believed in the shoe so much that in 1921 he joined the Converse sales force, later becoming the player / coach for the company’s industrial league basketball team, the Converse All-Stars.

Throughout his career with Converse, Taylor would travel the United States to host basketball clinics, promoting the All Star Shoe. Because of his great success promoting the basketball shoes, Converse decided to change the name of the shoes from the Converse All Stars to the Converse Chuck Taylor All Stars by adding the now famous ankle patch in 1932. As they say, at that time, “A star was born.”

The classic red, white and blue model

The first, and now classic white shoe model, sporting a red and a blue line on the sole, with the addition of the Chuck Taylor ankle patch, was introduced at the 1936 Olympic games.

It didn’t take long for the shoes to be a huge hit with basketball teams and young American boys all over the country.

A patriot shares our patriotic past time

During World War II, Chuck Taylor served in the Air Force as a captain while coaching extremely important,moral boosting basketball games for his fellow troops. The All Stars were right their, going off to serve their country as well, on the feet of GI’s while they did their exercises in the patriotic red, white and blue models.

The low cut model is introduced

I guess you could say that Converse believed in the saying “Don’t mess with a classic” because it took 40 years until they made a major change in the style of their extremely popular and classic shoe.

In 1957, the low cut All Star was introduced to handle the needs of sports other than basketball. The low cut model became very popular as a more casual alternative to the high top. When the alternative athletic shoe hit the market, Converse enjoyed an 80% share of the complete athletic shoe market. This has never again been the case for any other athletic shoe manufacturer.

The Ambassador of Basketball

Because of his unwavering and energetic promotion of the sport, Chuck Taylor was called the “Ambassador to Basketball” and was inducted into the Basketball Hall of Fame in 1968. However, unfortunately the sport lost its tireless promoter only one year later. To basketball players and fans Chuck Taylor may be gone, but he will never be forgotten for his many contributions to the sport, helping to shape what it has become today.

Passed up by the competition

Even a classic will eventually need to update and redesign their product or risk becoming outdated and passed up by the newest thing in the not to distant future. For years, the converse All Star had no worries. With a huge slice of the market, they were the only game in town.

As with anything else, the competition soon passed them by and for years they either couldn’t gain the traction to regain their place in the athletic shoe market or they remained comfortable in the belief that sport shoe buyers would come back around and realize they were still the original and the only game in town.

Retro Classic

The Converse All Star has always had one thing going for it over the years. Their athletic shoes seem to have always remained every generation’s choice for a cool retro style.

It is a fact, 66% of all Americans either own or have owned a pair of Converse athletic shoes at one point in their lives. That is a very impressive achievement and a very welcome achievement for any product on the market.

Modernization and improvement

Converse seemed to finally realize they needed to do something and fast. The shoe company began rethinking and creating new offerings in athletic shoes and recently have started looking like the winner they have been for over a century of athletic shoe manufacturing.

The Converse Wedge

Creating new colors, new designs and improving the performance of their athletic shoe offering, Converse is winning new customers and a new generation of sneaker connoisseurs.

Even coming out with their own version of an athletic wedge sneaker which itself has become popular, Converse is showing itself to be the winner we always knew it was.

Converse has had over a century of innovation in the design of performance athletic shoes from their beginning so many years ago. It hasn’t been an easy road to travel and the company has put up with its fair share of challenges.

The Converse All Star is expected to remain a classic for future generations. No matter what the latest trend or newest fashion, a pair of Converse will always be a must have for anyone’s wardrobe.

However, one thing remains true, no matter what the challenge is, Converse has always been up for it and will continue to come out a fighter.