A Thank You to My Followers

I have to admit, the title for this article “A Thank You to My Followers” sounds a bit, “how shall I say”, narcissistic. While writing it I immediately got a mental picture of me standing atop a grand balcony, my arms stretched out in an “English Queen” wave.

 

I’m looking down on the millions of my followers crowded into a courtyard just to be as near to me as possible. Somewhere in the distance the soft sounds of “Don’t Cry for me Argentina” are floating in on a soft spring breeze.

 

Too far, you say?

 

Yes, I do have a vivid imagination, however, I hope that made you laugh. I enjoy making people laugh because when they’re laughing, they don’t have time to think about harming their fellow man/woman.

 

My actual intent for this article is to thank all of the people who have taken time out of their hectic, busy life, just to read one of my articles. And if that weren’t enough, those who have found my content so engaging that they felt it necessary to join the conversation, I thank you.

 

You see, I’ve been a professional writer for over 10 years now. Even though I do this for a living, I am still humbled when I see people appreciating my work on my site.

 

Even though it’s my job to draw in as much traffic as I can for my clients’ site. I’m still humbled when people come to my site and “Like” an article here and there, and join a conversation because I presented my writing in a way that engaged them.

 

These are the people I want to offer a very sincere and humble, thank you.

 

I give the example of people taking time out of their busy day because I know what “Busy” means.

 

I’ve raised four children and tried desperately to hone my skills, so I could put food on the table. I’ve made mad dashes across town so the two of my children competing in a sport in those opposite destinations could say “Dad came and watched me play … “

 

At many stages of my life if I turned on a computer it was to work. I rarely, if ever, have time to read a site that has to do with one of my (non-existent) hobbies. So, I do understand “Busy” and that’s why I appreciate it when I see how my content, educates people, entertains people, makes people happy, makes them sad, but most of all makes people think.

 

Taking all of that into consideration, I am truly blessed. So thank you, my friends, my brothers and sisters, my readers, I do appreciate you taking the time to read my humble blog.

Email Marketing: Design and Deliverability Strategies

Email Marketing Design and Deliverability Strategies

 

Email marketers often focus only on the number of opens and clicks that come from email subscribers. They tend to forget about the conversions which are, of course, the most important. Purchases, registrations, reads, downloads, etc. will increase only if you have them set as a goal. It will be much easier to achieve the outcome you want, if you know exactly what you want your email subscribers to do after receiving your message, with the appropriate subject lines, call to action buttons, images, content and other email elements.

 

Subject lines

You should spend 80% of your time perfecting your subject line, call to action and headlines, and 20% writing copy. You need to create subject lines and call to action buttons with your email subscriber in mind.

 

Be very specific, relevant and useful to your customer. In this case, shorter is not always better, so replace the usual one-word call to action with something more specific in order to get your email subscribers to act on your emails.

 

Be visually unique, for example, make your subject line stand out visually and by trying square brackets, symbols, etc.

 

Use digits, action words and timely topics, for example, use an end date for a campaign to motivate email subscribers to react to the message right here and now.

 

Use a call to action by asking a question.

Make the call to action appropriate to where the email subscribers are at in the buying cycle.

 

Use the golden real estate effectively

When creating your email design, use the golden real estate wisely. The golden real estate is the upper left hand corner of a newsletter, because as we read in an F-shaped pattern, this is the place where attention is paid first of all. So don’t waste this space with images or logos. Leave it for text you directly call on your email recipients to act.

 

Pre-header

In some email programs, you are able to see the first phrase of a newsletter even before opening it. Usually the phrases in this area are “View this email in a browser”, “Show remote content” or other information that is at the top of the email.

 

However, you can use this pre-header for marketing reasons. If before opening the newsletter you saw “Hi, your name”, wouldn’t you be more likely to open it? Any personalization increases the likelihood your email subscribers will react to your emails.

 

Keep it simple

Don’t give your email recipients too many choices. The simpler a message, the easier it is for email subscribers to take action. Choose to have only one call to action instead of several. Also in regards to keeping it simple, use the “rule of 3”, which states you shouldn’t use more than three bullet points within email content. While the “rule of 2” says the two most important content elements are a heading and the first paragraph, so in this case, less is more.

 

Content evaluation

After you have established your targets and how they like to consume information, you need to know deliver the right kind of information to them. First and foremost, stop using emails to sell and start using them to teach. People love to learn and want content and information that is of value to them.

 

However, don’t give everything away in the email, draw them back to your site. Give them a small taste of the information that makes them want more, then direct them to a landing page.

 

Constantly test and optimize

Less than half of online retailers perform some sort of optimization in their email marketing campaigns.

 

It is best to set up goals, pay attention to details, benefit from any opportunity to effectively analyse and optimize campaigns. These are tips that every email marketer should follow closely to get email subscribers to act on your emails in the manner you need them to.

 

Email marketing can be a powerful tool. It doesn’t have to just be something you check off a list. When done right, you’ll notice more than just a higher open rate. You’ll see higher lead acquisition and conversion rates as well.

 

Thank you for taking the time to visit my blog. If you enjoyed this article, let me help you with any of your professional content needs. Including professional and original blog articles, website content and all forms of content marketing. Please contact me at michael@mdtcreative.com and I will put my 10+ years of experience to work for you.