How Webmasters Can Generate Revenue Using “White Label” Reseller Hosting

Many web hosting providers are now offering reseller hosting. They usually offer “white label” hosting as part of the package. Reseller hosting with white labeling is the most common format that hosting companies use to sell their hosting wholesale.

 

White Label

The term “white label” is used for products or services that can be branded with another companies logo and contact information, when, in fact, the product or service is actually owned by a different company.

 

In web hosting, white label refers to the ability to brand hosting space or servers with another company’s information. This makes it look like the person who is selling the service is the actual owner, when in fact it belongs to another provider.

 

Benefits of White Label Hosting

The benefits of purchasing white label hosting from a larger hosting business is that you can offer your service without having to invest in creating or purchasing the technology and infrastructure you would need to create the web space yourself.  This will create a new stream of revenue for the brand, with very minimal investment. By branding the servers your clients are dependant on you for service and billing.

 

Reseller Hosting

The reseller buys the host’s services wholesale and then sells them to their customers for a profit. A specified amount of the hard drive space and bandwidth is allocated to the reseller account.

 

The typical web hosting reseller might be a web design firm, web developer or systems integrator who offers web hosting as an add-on service. Reseller hosting is also an inexpensive and potentially very profitable way for entrepreneurs to start a company. Pacifichost offers hosting plans that allow resellers to create their own service plans and choose their own pricing structure. Resellers are also able to establish their own branding by using the customized control panel.

 

A reseller is responsible for interacting with their own customer base. However, any hardware, software and connectivity problems are typically forwarded to the server provider that the reseller plan was purchased from.

 

Tips for Success

There are a lot of people reselling web hosting every day, so it is very important that you know about SEO and optimizing your website for the search engines. If you just create a website and let it sit, you will actually lose money paying for hosting that isn’t being used. This is a popular niche, so it is important to stand out from the crowd. However, starting any business has never been easy. With hard work and dedication being a web reseller can be a profitable business.

 

Optimize your website so that it will stand out among the other hosting companies by submitting it to directories, using keywords and SEO, advertising heavily and using social networking just as heavily to make sure that you get the word out to everyone that will listen that you are offering a better service than anyone else. If your website is popular and visible to internet users, you will be able to build a larger and more solid customer base. SEO is very important, in some cases it can even be more important than traditional advertising. It can’t be stressed enough, be sure you are ranked high on Google.

 

After you have optimized your website, you should give it at least 3 to 6 months before you decide whether or not it is profitable. Many websites can take up to a year before they become profitable. Just like any other business it takes time before you see it turn around and become profitable.

 

Make sure that you choose web hosting company, like Pacifichost, that gives you unlimited domains, a large amount of disk space and bandwidth as well as 24-hour customer support. Making sure you choose a reliable web hosting company is not only important for you, but equally important for your customers.
Pacifichost gives you the tools and the support to help you start your own web hosting company in just a few minutes. Their assortment of plans are easy to setup and affordable for every budget. All of Pacifichost’s plans come with unlimited bandwidth and allow you to create unlimited cPanel accounts, so you can focus on building your business. Their reseller plans are completely white label, so you can use all of your own branding and you can set your own packages, features and prices. As a Pacifichost reseller, you get to keep all of the money you collect. Pacifichost also offers a 45 Day Money Back Guarantee 99.9% Uptime Guarantee and Support that 24/7/365.

Some of the Top Webmaster Conferences to Attend

Webmaster conferences play a major role in overall internet marketing, specifically SEO. The reason for this is that it’s a fairly small industry, so networking and connections are more important than in most other industries.

 

However, the important reasons for attending are mostly the same as in other industries. They are a great way to get the jump on potential clients and industry peers, who you can share your services with and develop equally-beneficial relationships.

 

They are also invaluable for staying on top of the latest trends, tips and strategies to increase organic search traffic. Here are just a few of the must-attend SEO conferences with some background.

 

PubCon

PubCon targets social media and search marketing professionals and is focused on the future of technology. The conference offers a full-day intensive SEO training which is targeted on experienced SEO marketers. There are smaller group training sessions that give you a chance to engage some of the key players in the SEO industry.

 

PubCon is a great choice if you want to expand your professional network and learn more about the industry’s latest trends. Named a Forbes must-attend event and an Inc. top conference for growing your business, it is one of the biggest international gatherings of optimization and new media innovators.

 

Since 2000, Pubcon has been bringing the very best in online marketing and SEO speakers in over 130 different sessions.

 

adtech

adtech is a digital marketing event for marketing and technology professionals from all over the world. The event features small workshop-like sessions covering the most popular topics in digital marketing. Breakout sessions are led by the industry’s top leaders.

 

SMX

SMX is geared toward experienced internet marketing professionals, rather than those who are just starting out in the industry. The event provides an effective outlet for people to connect and discuss the latest trends in the search marketing industry.

 

The many sessions are fast paced, with an emphasis on Q&A and features industry leaders like Google’s Matt Cutts. The conference focuses on influencing the direction of the search industry, making it a useful place to make connections. To make this easier, SMX offers networking sessions and advanced tactical workshops.

 

SES Conference & Expo

SES, which is now known as ClickZ Live, is the largest and most popular industry event in digital marketing. Typically, the SES conference program includes some basic sessions for industry beginners, however, there are also a number of sessions for experienced internet marketers that cover some of the latest trends in the industry.

 

The event focuses on the search and social media marketing sides of the industry. Conference organizers strive to include consultants and practitioners, along with reps from search engines. Speakers are encouraged to focus on case studies, high level strategies and tactics that can be implemented immediately by attendees.

 

One of the best business decisions to keep is to attend more in-person networking and education events. For entrepreneurs in and around the tech industry, conferences are an excellent way to get up to speed on the latest developments, find great new services and get a read on potential clients and customers.

 

Ruby on Rails

Ruby on Rails, or as its simply called Rails, is an open source web application framework which runs on the Ruby programming language. It offers a full-stack framework that allows the creation of pages and applications which gather information from the web server, the ability to talk to, or query the database, and create templates “out of the box”. Because of this, Rails features a routing system that is independent of the user’s web server.

 

Ruby on Rails emphasizes the use of well known software, engineering patterns and principles, such as active record pattern, convention over configuration )CoC), don’t repeat yourself (DRY), and model-view-controller (MVC).

 

History

David Heinemeier Hansson extracted Ruby on Rails from his work on Basecamp, a project management tool by 37signals, which is now a web application company. Hansson first released Rails as open source in July 2004. However, Heinemeier did not share commit right to the project until February 2005. In August 2006, the framework reached a milestone when Apple announced that it would ship Ruby on Rails with Mac OS X v10.5 “Leopard”, which was released in October 2007.

 

Rails version 2.3 was released on March 15, 2009 with major new developments in templates, engines, Rack and nested model forms. Templates enable the developer to generate a skeleton application with custom gems and configurations. Engines give developers the ability to reuse application pieces complete with routes, view paths and models. The Rack web server interface and Metal allow people to write optimized pieces of code that route around ActionController.

 

On December 23, 2008, Merb, another web application framework, was launched, and Ruby on Rails announced it would work with the Merb project to bring “the ideas of Merb” into Rails 3, ending the “unnecessary duplication” across both communities. Merb was merged with Rails as part of the Rails 3.0 release.

 

Rails 3.1 was released on August 31, 2011, featuring Reversible Database Migrations, Asset Pipeline, Streaming, jQuery as default JavaScript library and newly introduced CoffeeScript and Sass into the stack.

 

Rails 3.2 was released on January 20, 2012 with a faster development mode and routing engine (also known as Journey engine), Automatic Query Explain and Tagged Logging. Rails 3.2.x is the last version that supports Ruby 1.8.7. Rails 3.2.12 supports Ruby 2.0

 

Ruby on Rails 4.0 was released on June 25, 2013, introducing Russian Doll Cashing, Turbolinks, Live Streaming as well as making Active Resource, Active Record Observer and other components optional by splitting them as gems.

 

Technicals

Ruby on Rails comes with tools included that make common development tasks easier “out of the box”. These tools include scaffolding, which can automatically construct some of the models and views needed for a basic website. Also included are WEBrick, which is a simple Ruby web server that is distributed with Ruby, and Rake, a build system which is distributed as a gem, or a self-contained format. Together with Ruby on Rails, these tools provide a basic development environment.

 

Ruby on Rails is also most popular for its extensive use of the JavaScript libraries Prototype and Script.aculo.us for Ajax. Ruby on Rails initially utilized lightweight SOAP for web services. This was later replaced by RESTful web services.

 

The application is separated into various packages, namely ActiveRecord (an object-relational mapping system for database access), ActiveResource, provides web services, ActionPack, ActiveSupport and ActionMailer.

 

The main reason that Ruby on Rails is so popular is because it is the most productive way to build web applications. Custom software development has always been expensive, which has resulted in pieced together solutions which dominated the software market. However, the dominant question was always, how can businesses differentiate themselves from each other if they all use the same application? The answer is obvious, custom software can help businesses differentiate themselves and provide deep competitive advantage through data collection, visualization and distribution in an organization, where users and departments know what data they need to operate efficiently.

 

Ruby on Rails makes this type of software development economical for companies ranging from fast-growth start-ups to large corporations that want to experiment without having to add to their IT budget.

 

This type of experimentation was very cumbersome in the past. When companies wanted a new application implemented to take advantage of market opportunities and trends, they had to first present a formal request to their boss. This then turned into a formal request to the IT department, which was then reviewed by a board for budget approval.

 

Once the budget was approved, equipment and personnel skills had to be evaluated. Several months later, the project may even begin. Individual groups within companies are now learning to use Rails to speed up development and reduce costs.

 

With start-ups increasingly focused on information delivery rather than physical product delivery, many choose Rails to build apps quickly, at low cost and, therefore, low risk. They are leveraging Ruby on Rails’ software delivery economics in the core of their products and services.

 

With Ruby on Rails providing a programming framework that includes reusable, easily configurable components commonly used for creating web-based application, it is gaining traction with developers.

 

As businesses explore how they can use Ruby on Rails to build their next generation products and services for consumers and employees, they’ll discover the significant development time savings Ruby on Rails offers. Combining this with low up-front investment and overall cost savings, it makes perfect sense that you will continue to see more companies choosing Ruby on Rails.

 

Reception

In 2011, Gartner Research noted that despite criticism and comparisons to Java, many high-profile consumer web firms are using Ruby on Rails to build agile, scalable web applications. Some of them largest sites running Ruby on Rails include GitHub, Yammer, Scribd, Groupon, Shopify and Basecamp. As of March 2013, it is estimated that about 211,295 websites are running Ruby on Rails.

 

“Rails is the most well thought-out web development framework I’ve ever used. And that’s in a decade of doing web applications for a living. I’ve built my own frameworks, helped develop the Servlet API, and have created more than a few web servers from scratch. Nobody has done it like this before.” Says James Duncan Davidson, Creator of Tomcat and Ant.
“Ruby on Rails is a breakthrough in lowering the barriers of entry to programming. Powerful web applications that formerly might have taken weeks or months to develope can be produced in a matter of days.” Says Tim O’Reilly, Founder of O’Reilly Media

WordPress

WordPress is a free and open source blogging tool and content management system (CMS). Currently WordPress is the most popular blogging system, which is being used on more than 60 million websites, including 19% of the current top 10 million websites.

 

Founders Matt Mullenweg and Mike Little launched WordPress on May 27, 2003 as an off shoot, or “fork”, of b2/cafelog. Version 3.7, released in November of 2013, has been downloaded almost 10 million times.

 

Since WordPress is an Open Source project, there are hundreds of people all over the world working on it. This is more people involved than there are in most commercial platforms. Also, being an Open Source application, means that it is free to use for anything from a personal home page to a major corporation’s website without having to pay anyone for a licensing fee.

 

At its inception, WordPress was meant to be only a simple blogging system However, with its adaptability, the site has evolved to be used as a full content management system and even more. WordPress can be just about anything you can imagine with the thousands of plugins, widgets and themes the site has to offer.

 

Themes

WordPress users have the ability to choose from and switch between thousands of different themes, which allows them to change the look and functionality of their website or installation without changing the information content or structure of the site itself. The themes can be installed using the WordPress Appearance Administration tool or theme folders can be uploaded using FTP. The PHP, HTML & CSS code found in the themes can be added or edited for providing advanced features. WordPress themes are available either free, with some premium templates offered for a fee.

 

Plugins

A very popular feature of WordPress is its plugin architecture which gives users and developers to extend the capabilities of their website way beyond the core installation. WordPress has a database of over 26,000 plugins, each offers a custom functions and features that allow the users to customize their sites so they are adaptable to each user’s specific needs. These customizations range from SEO (Search Engine Optimization) enhancers , to client portals which can be used to display private information that only logged in users can view. There are also content displaying features including widgets and navigation bars.

 

Multi-user and multi-blogging

WordPress supported only one blog per installation before the release of WordPress 3.0. WordPress Multi-user (WordPress MU) was a fork for WordPress created to allow multiple blogs to co-exist within one installation and allow the ability to be controlled by one administrator. WordPress MU allows users who have websites to host their own blogging communities, as well as control and moderate all the blogs from a single dashboard, it also adds eight new data tables for each blog.

 

Mobile

WordPress applications exist for WebOS, Android, iOS (iPhone, iPod Touch, iPad), Windows Phone and BlackBerry. These applications allow users to use a set of options that include adding new blog posts and pages, commenting, moderating comments, replying to comments in addition to the ability to view site stats.

 

Additional features

WordPress also features integrated link management including a search engine-friendly, clean permalink structure, the ability to assign nested, multiple categories to articles and support for tagging of posts and articles. Automatic filters provide standardized formatting and styling of the text in articles. WordPress also supports the Trackback and Pingback standards for displaying links to other sites that have themselves linked to a post or article.

 

Google

Recently, Google has launched a plugin for self-hosted WordPress blogs in public beta that makes adding AdSense ads to users’ websites easier. It also makes verifying a site with Webmaster Tools a single-click process.

 

Given the fact that WordPress is a major force in the blogging community, powering more than 20 percent of websites, it’s no wonder Google has decided to take them seriously. Despite its reputation as a blogging platform, WordPress is mostly used as a content management system that possesses the ability to cater to virtually every need, because of its extensibility.

 

While the initial version of Google’s plugin is still pretty limited, there are plans to add more functionality over time. Besides the Webmaster Tools verification, that saves the user the normal steps of copying and pasting snippets of code to their WordPress templates, it also offers the ability to easily place ads on the user’s website.

 

With so many WordPress websites on the market, Google wants to make sure they are the main source of income available on as many of them as possible.

 

WordPress for eCommerce

Whether you need an online store, to be used as your primary business or to complement your physical small business, the WordPress platform makes the creation of a professional eCommerce website simple. Not only are there thousands of templates, but there is also a massive library of plugins designed to automate and simplify your online sales.

 

One of the most popular e-Commerce plugins is WP e-Commerce, which comes with a wide variety of functions and features. The feature packed download works great out of the box and comes with flexible coupon codes, discounts and free shipping options, cross-page promotion, a New Products widget and single-page checkout to name a few.

 

WooCommerce is another popular e-Commerce plugin which is easy to use for both vendors and customers. It includes complex coupon campaigns, product and inventory management as well as order management, sales reports and more.

 

Jigoshop is a free plugin that comes with just about everything you need to run an eCommerce store. The features include, detailed reporting, widgets and shortcodes, inventory tracking and product imports and exports plus much more to build a professional eCommerce website with.

With so many major online players using WordPress and so many major online service providers taking notice, WordPress has transcended the bounds of a just an everyday blogging website and has re-invented itself as a very versatile that can serve just about any need. WordPress has the simplicity to be a blogging platform where you can share your opinions on how to fix all the world’s problems, and the same site can create an impressive website for some of the world’s largest corporations. WordPress is definitely a force to be reckoned with.

Highlights from the MOZ.com 2013 Ranking Factors

Moz is a software as a Service (SaaS) company located in Seattle, Washington that sells inbound marketing and marketing analytics software subscriptions. Founded by Gillian Muessig and Rand Fishkin in 2004 as a consulting firm, Moz then switched to software development in 2008.

 

Every two years, Moz runs a survey that collects the opinions from several of the world’s most effective search marketers and researches the correlation studies to come up with a better understanding of search engine algorithm operation. They gather the information to find out what helps or hurts a website’s visibility in search engines. This survey provides an idea of what characteristics the web pages which tend to rank higher have in common.

 

Moz has created some metrics that play an integral part in their analyses including, MozRank, MozTrust, Domain Authority and Page Authority. All of these are determined on a logarithmic scale, which basically means that as one moves up the scale, increased rankings become more difficult to achieve.

 

Overall Ranking Factors

  • Place Page Signals 19.6% (Categories, Keyword Business Title, Proximity, etc.)
  • On-page Signals 18.8% (Presence of NAP, Keywords in Titles, Domain Authority, etc.)
  • External Location Signals 16% (IYP/aggregator NAP consistency, Citation Volume, etc.)
  • Link Signals 14.4% (Inbound anchor text, Linking domain authority, Linking domain quantity, etc.)
  • Review Signals 10.3% (Review quantity, Review velocity, Review diversity, etc.)

 

In comparison, the following factors received no votes from any of the survey respondents. These factors may still contribute to local search engine rankings, but are not considered high-priority items.

 

  • Association of Videos with Local Plus Page
  • Author proximity to authority Google+ accounts
  • Clicks to Call Business
  • Diversity of Inbound Links to Places Landing Page URL
  • High Numerical Rating of hReview/Schema Testimonials

 

Negative Ranking Factors

 

  • Listing detected at false business location
  • Keyword stuffing in business name
  • Mis-match NAP / Tracking Phone Numbers Across Data Ecosystem
  • Incorrect business category
  • Presence of Multiple Place Pages with Same/Similar Business Title and Address

 

Domain Level Anchor Text

These features describe anchor text metrics, both partial and exact match, about the root domain hosting the page. For example, for the page http://www.test.com/A, these features are for anchor text links pointing to *.test.com, not just A.

 

Domain Level Keyword Agnostic

These features relate to the entire root domain. However, they don’t directly describe link or keyword-based elements. Instead, they relate to things like the length of the domain name in characters.

 

Domain Link Authority Features

These features describe link metrics about the root domain hosting page. As in the 2011 Ranking Factors, metrics that capture a diversity of link sources (C-blocks, IPs and domains) have high correlations. Within the domain/subdomain level, subdomain correlations are larger than domain correlations.

 

Page Level Keyword Agnostic

These elements describe the non-keyword usage and non-link metrics features of individual pages such as length of the page and load speed. This year’s survey revealed an interesting negative correlation (-0.10) to page response time.

 

Page Level Social Metrics

These features relate to third-party metrics from social media sources such as Facebook, Twitter and Google+ for the ranking page.

 

Social signals were some of the highest correlated factors, with Google+ edging out in front of Facebook and Twitter.

 

Domain Level Brand Metrics

These features describe elements of the root domain that indicate qualities of branding and brand metrics.

 

This study was carried out by tracking domain name mentions in Fresh Web Explorer. The correlations for mentions are relatively high, winding up between 0.17 and 0.20 for mentions of the full domain name.

 

Domain Level Keyword Usage

These features cover how keywords are used in the root of subdomain name and how much impact this might have on search engine rankings.

 

The ranking ability of exact and partial match domains (EMD/PMD) has been heavily debated by SEOs recently, and it seems Google is still adjusting their ranking ability. It was discovered EMD correlations were relatively high at 0.16 and as high as 0.20 if the EMD is also a dot-com.

 

Page Level Anchor Text

These features describe anchor text metrics, both partial and exact-match anchor text links.

 

Even with Google’s crack down on over-optimized anchor text, high correlations with both partial and exact match anchor text to the URL were found, with a 0.29 correlation on a  number of root domains linking to the page with partial match anchor text.

 

Page Level Keyword Usage

These features describe use of the keyword term/phrase in particular parts of the HTML code on the page such as the title element, H1s, alt attributes and more.

 

The data measures the relationship between the keyword and the document both with the TF-IDF score and the language model score. It was found that the title tag, the body of the HTML, the meta description and the H1 tags all had relatively high correlation.

 

Page Link Authority Features

These features describe link metrics to the individual ranking page such as number of links and MozRank.
Page Authority is a machine learning model inside the Mozscape index that predicts ranking ability from links and, at 0.39, it is the highest correlated factor in the study.

Canonical URLs & Preventing Duplicate Content

A canonical link is an HTML element that helps webmasters prevent issues with duplicate content. The canonical URL tells search engines which version of a URL to index. One page may be associated with many different URLs. A search engine will attempt to identify the canonical, or authoritative URL for each page. Unlike duplicate content, canonical URL issues happen only within a site and not between separate sites.

 

In 2009, Google, Yahoo and Bing announced support for the canonical link element, which can be used to prevent a loss of search engine ranking due to duplicate site pages. Google stated that the canonical link element is not considered to be a directive, but a hint that the web crawler will “honor strongly”.

 

While the canonical link element has its benefits, Matt Cutts, leader of Google’s webspam team, has claimed that the search engine prefers the use of 301 redirects. Cutts stated the preference for redirects is because Google’s spiders can choose to ignore a canonical link element if they feel it is more beneficial to do so.

 

There are many different forms of duplicate content, but the major reason is multiple URLs that point to the same page. This happens for a lot of different reasons. An ecommerce site may allow various options for sorting a page. An example of this would be by lowest price, highest rating, etc., the marketing department might want tracking codes added to URLs for analytics. This may lead to a hundred pages with 10 URLs for each page, creating 1,000 URLs for the search engine to sort through.

 

This causes problems because:

 

  • Less of the site may get crawled. Search engine crawlers use a limited amount of bandwidth on each site. If the crawler is only able to crawl 100 pages of your site in a single visit, you want those pages to be unique pages, rather than 10 pages being crawled 10 times.
  • Each page may not get full link credit. If a page has 10 URLs that point to it, then other sites can link to it 10 different ways. One link to each URL lowers the value that the page could have if all 10 links pointed to a single URL.

 

Using a new canonical tag

Specify the canonical version using a tag in the head section of the page as follows:

<link rel=”canonical” href=”http://www.example.com/product.php?item=swed

 

You can only use the tag on pages within a single site including subdomains and subfolders. You can also either use relative or absolute links, however, search engines recommend absolute links.

 

This tag will operate in a similar way to a 301 redirect for all URLs that display the page with the tag. Links to all URLs will be consolidated to the one specified as canonical. Search engines will consider this URL the one to crawl and index.

 

Best practices for a canonical URL

The search engines are more likely to use this process if the URLs use some best practices including:

 

  • The content rendered for each URL is very similar or exact
  • The canonical URL is the shortest version
  • The URL uses easy to understand parameter patterns, as in the case of ? and %

 

Matt Cutts of Google claims, when asked if this process can be used by spammers, that the same safeguards that prevent abuse by other methods (such as redirects) are in place here as well, and that Google reserves the right to take action against sites that are using the tag to manipulate search engines and violate search engine guidelines.

 

This tag will only work with very similar or identical content, so you can’t use it to send all of the link value from the less important pages of your site to the more important ones.

 

If there is a conflict between tags, for example, if they point to each other as canonical, the URL specified as canonical redirects to a non-canonical version or the page specified as canonical doesn’t exist search engines will handle them as they do any other pages, and will determine which URL they think is the best canonical version.
The canonical tag won’t completely solve duplicate issues on the web, but it does help make things a lot easier especially for ecommerce sites. Site owners need all the help they can get to stay ahead of the pack in search rankings.