Generating Revenue Using “White Label” Reseller Hosting

Generating Revenue Using “White Label” Reseller Hosting


Many web hosting providers are now offering reseller hosting. They usually offer “white label” hosting as part of the package. Reseller hosting with white labelling is the most common format that hosting companies use to sell their hosting wholesale.


White Label

The term “white label” is used for products or services that can be branded with another company’s logo and contact information, when, in fact, the product or service is actually owned by a different company.


In web hosting, white label refers to the ability to brand hosting space or servers with another company’s information. This makes it look like the person who is selling the service is the actual owner, when in fact it belongs to another provider.


Benefits of White Label Hosting

The benefits of purchasing white label hosting from a larger hosting business is that you can offer your service without having to invest in creating or purchasing the technology and infrastructure you would need to create the web space yourself.  This will create a new stream of revenue for the brand, with very minimal investment. By branding the servers your clients are dependent on you for service and billing.


Reseller Hosting

The reseller buys the host’s services wholesale and then sells them to their customers for a profit. A specified amount of the hard drive space and bandwidth is allocated to the reseller account.


The typical web hosting reseller might be a web design firm, web developer or systems integrator who offers web hosting as an add-on service. Reseller hosting is also an inexpensive and potentially very profitable way for entrepreneurs to start a company.


A reseller is responsible for interacting with their own customer base. However, any hardware, software and connectivity problems are typically forwarded to the server provider that the reseller plan was purchased from.


Tips for Success

There are a lot of people reselling web hosting every day, so it is very important that you know about SEO and optimizing your website for the search engines. If you just create a website and let it sit, you will actually lose money paying for hosting that isn’t being used. This is a popular niche, so it is important to stand out from the crowd. However, starting any business has never been easy. With hard work and dedication being a web reseller can be a profitable business.


Optimize your website so that it will stand out among the other hosting companies by submitting it to directories, using keywords and SEO, advertising heavily and using social networking just as heavily to make sure that you get the word out to everyone that will listen that you are offering a better service than anyone else.


If your website is popular and visible to internet users, you will be able to build a larger and more solid customer base. SEO is very important; in some cases, it can even be more important than traditional advertising. It can’t be stressed enough, be sure you are ranked high on Google.


After you have optimized your website, you should give it at least 3 to 6 months before you decide whether or not it is profitable. Many websites can take up to a year before they become profitable. Just like any other business it takes time before you see it turn around and become profitable.


Make sure that you choose web hosting company gives you unlimited domains, a large amount of disk space and bandwidth as well as 24-hour customer support. Making sure you choose a reliable web hosting company is not only important for you, but equally important for your customers.


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What is a Hosting Content Delivery Network (CDN)

A content delivery network (CDN) is a large system of servers which are deployed in multiple data centers throughout the Internet. The focus of a CDN is to serve high performance and high availability content to users.


CDNs serve a large collection of the Internet content currently, including web objects (text, graphics and scripts), downloadable objects (media files, software, documents), applications (e-commerce, portals), live streaming media, on-demand streaming media and social networks.


In addition to better performance and availability, CDNs also offload the traffic served directly from the content provider’s origin infrastructure. This results in cost savings for the content provider. CDNs also provide the content provider with an amount of protection from DoS attacks by using their large distributed server infrastructure to absorb the attack traffic.  While several early CDNs served content using dedicated servers owned and operated by the CDN, there is a recent trend to use a hybrid model that uses P2P technology. In the hybrid model, content is served using both dedicated servers and other peer-user-owned computers as applicable.


Most CDNs are operated as an application service provider (ASP) on the Internet (also known as on-demand software or software as a service). Currently, an increasing number of Internet network owners have built their own CDNs along with their own products. A couple of examples of these are, Windows Azure CDN and Amazon CloudFront.


On these content (potentially multiple copies) might exist on several servers. When a user makes a request to a CDN hostname, DNS will resolve to an optimized server (based on location, availability, cost and other metrics) and that server will handle the request.


CDN nodes are usually deployed in multiple locations, often over multiple backbones. The benefits to this include reducing bandwidth costs, improving page load times or increasing global availability of content. The number of nodes and servers making up a CDN varies, depending on the architecture, some reaching thousands of nodes with tens of thousands of servers on many remote points of presence (PoPs). Others build a global network and have a small number of geographical PoPs.


The Internet was designed according to the end-to-end principle. This principle keeps the core network relatively simple and moves the intelligence as much as possible to the network end-points, the host and clients. As a result the core network is specialized, simplified and optimized to only forward data packets.


Content Delivery Networks

Content Delivery Networks extend the end-to-end transport network by distributing on it a variety of intelligent applications employing techniques designed to optimize content delivery. The resulting tightly integrated overlay uses web caching, server-load balancing, request routing and content services.


Web caches store popular content on servers that have the greatest demand for the content requested. These shared network appliances reduce bandwidth requirements, reduce server load and improve the client response times for content stored in the cache.


Server-load balancing uses one or more techniques including service-based (global load balancing) or hardware-based, also known as a web switch, content switch or multilayer switch to share traffic among a number of servers or web caches.


Content service protocols

Several protocol suites are designed to provide access to a wide variety of content services distributed throughout a content network. The Internet Content Adaptation Protocol (ICAP) was developed in the late 1990s to provide an open standard for connecting application servers.


Peer-to-peer CDNs

In peer-to-peer (P2P) content-delivery networks, clients provide resources as well as use them. This means that unlike client-server systems, the content serving capacity of peer-to-peer networks can actually increase as more users begin to access the content (especially with protocols such as Bittorrent that require users to share).


Telco CDNs

The rapid growth of streaming video traffic uses large capital expenditures by broadband providers in order to meet this demand and to retain subscribers by delivering a sufficiently good quality of experience.


To come up with a solution to this, telecommunications service providers (TSPs) have begun to launch their own content delivery networks as a way to lower the demands on the network backbone and to reduce infrastructure investments.


Advantages to Telco CDN

Because they own the networks over which video content is transmitted, telco CDNs have advantages over traditional CDNs.


They own the last mile and can deliver content closer to the end user because it can be cached deep in their networks. This deep caching minimizes the distance that video data travels over the general Internet and delivers it more quickly and reliably.


Federated CDNs

In June 2011, reported that a group of TSPs had founded an Operator Carrier Exchange (OCX) to interconnect their networks and compete more directly against large traditional CDNs like Akamai and Limelight Networks, which have extensive PoPs worldwide.

Ruby on Rails

Ruby on Rails, or as its simply called Rails, is an open source web application framework which runs on the Ruby programming language. It offers a full-stack framework that allows the creation of pages and applications which gather information from the web server, the ability to talk to, or query the database, and create templates “out of the box”. Because of this, Rails features a routing system that is independent of the user’s web server.


Ruby on Rails emphasizes the use of well known software, engineering patterns and principles, such as active record pattern, convention over configuration )CoC), don’t repeat yourself (DRY), and model-view-controller (MVC).



David Heinemeier Hansson extracted Ruby on Rails from his work on Basecamp, a project management tool by 37signals, which is now a web application company. Hansson first released Rails as open source in July 2004. However, Heinemeier did not share commit right to the project until February 2005. In August 2006, the framework reached a milestone when Apple announced that it would ship Ruby on Rails with Mac OS X v10.5 “Leopard”, which was released in October 2007.


Rails version 2.3 was released on March 15, 2009 with major new developments in templates, engines, Rack and nested model forms. Templates enable the developer to generate a skeleton application with custom gems and configurations. Engines give developers the ability to reuse application pieces complete with routes, view paths and models. The Rack web server interface and Metal allow people to write optimized pieces of code that route around ActionController.


On December 23, 2008, Merb, another web application framework, was launched, and Ruby on Rails announced it would work with the Merb project to bring “the ideas of Merb” into Rails 3, ending the “unnecessary duplication” across both communities. Merb was merged with Rails as part of the Rails 3.0 release.


Rails 3.1 was released on August 31, 2011, featuring Reversible Database Migrations, Asset Pipeline, Streaming, jQuery as default JavaScript library and newly introduced CoffeeScript and Sass into the stack.


Rails 3.2 was released on January 20, 2012 with a faster development mode and routing engine (also known as Journey engine), Automatic Query Explain and Tagged Logging. Rails 3.2.x is the last version that supports Ruby 1.8.7. Rails 3.2.12 supports Ruby 2.0


Ruby on Rails 4.0 was released on June 25, 2013, introducing Russian Doll Cashing, Turbolinks, Live Streaming as well as making Active Resource, Active Record Observer and other components optional by splitting them as gems.



Ruby on Rails comes with tools included that make common development tasks easier “out of the box”. These tools include scaffolding, which can automatically construct some of the models and views needed for a basic website. Also included are WEBrick, which is a simple Ruby web server that is distributed with Ruby, and Rake, a build system which is distributed as a gem, or a self-contained format. Together with Ruby on Rails, these tools provide a basic development environment.


Ruby on Rails is also most popular for its extensive use of the JavaScript libraries Prototype and for Ajax. Ruby on Rails initially utilized lightweight SOAP for web services. This was later replaced by RESTful web services.


The application is separated into various packages, namely ActiveRecord (an object-relational mapping system for database access), ActiveResource, provides web services, ActionPack, ActiveSupport and ActionMailer.


The main reason that Ruby on Rails is so popular is because it is the most productive way to build web applications. Custom software development has always been expensive, which has resulted in pieced together solutions which dominated the software market. However, the dominant question was always, how can businesses differentiate themselves from each other if they all use the same application? The answer is obvious, custom software can help businesses differentiate themselves and provide deep competitive advantage through data collection, visualization and distribution in an organization, where users and departments know what data they need to operate efficiently.


Ruby on Rails makes this type of software development economical for companies ranging from fast-growth start-ups to large corporations that want to experiment without having to add to their IT budget.


This type of experimentation was very cumbersome in the past. When companies wanted a new application implemented to take advantage of market opportunities and trends, they had to first present a formal request to their boss. This then turned into a formal request to the IT department, which was then reviewed by a board for budget approval.


Once the budget was approved, equipment and personnel skills had to be evaluated. Several months later, the project may even begin. Individual groups within companies are now learning to use Rails to speed up development and reduce costs.


With start-ups increasingly focused on information delivery rather than physical product delivery, many choose Rails to build apps quickly, at low cost and, therefore, low risk. They are leveraging Ruby on Rails’ software delivery economics in the core of their products and services.


With Ruby on Rails providing a programming framework that includes reusable, easily configurable components commonly used for creating web-based application, it is gaining traction with developers.


As businesses explore how they can use Ruby on Rails to build their next generation products and services for consumers and employees, they’ll discover the significant development time savings Ruby on Rails offers. Combining this with low up-front investment and overall cost savings, it makes perfect sense that you will continue to see more companies choosing Ruby on Rails.



In 2011, Gartner Research noted that despite criticism and comparisons to Java, many high-profile consumer web firms are using Ruby on Rails to build agile, scalable web applications. Some of them largest sites running Ruby on Rails include GitHub, Yammer, Scribd, Groupon, Shopify and Basecamp. As of March 2013, it is estimated that about 211,295 websites are running Ruby on Rails.


“Rails is the most well thought-out web development framework I’ve ever used. And that’s in a decade of doing web applications for a living. I’ve built my own frameworks, helped develop the Servlet API, and have created more than a few web servers from scratch. Nobody has done it like this before.” Says James Duncan Davidson, Creator of Tomcat and Ant.
“Ruby on Rails is a breakthrough in lowering the barriers of entry to programming. Powerful web applications that formerly might have taken weeks or months to develope can be produced in a matter of days.” Says Tim O’Reilly, Founder of O’Reilly Media

Apache Tomcat

Tomcat is an open source web server and servlet container developed by the Apache Software Foundation (ASF). Tomcat implements the Java Servlet and the JavaServer Pages (JSP) specifications from Sun Microsystems, and provides a “pure Java” HTTP web server environment for Java code to run in. Apache Tomcat includes tools for configuration and management, but can also be configured by editing XML configuration files.


Tomcat started off as a servlet reference implementation by James Duncan Davidson, a software architect at Sun Microsystems. He later helped make the project open source and played a key role in its donation by Sun Microsystems to the Apache Software Foundation. The Apache Ant software build automation tool was developed as a side-effect of the creation of Tomcat as an open source project.


Davidson had initially hoped that the project would become open sourced and, since many open source projects and O’Reilly books associated with them featuring an animal on the cover, he wanted to name the project after an animal. Davidson decided on Tomcat since he reasoned the animal represented something that could fend for itself.





Catalina is Tomcat’s servlet container. It implements Sun Microsystems’ specifications for servlet and JavaServer Pages (JSP). In Tomcat, a Realm element represents a “database” of usernames, passwords and roles (similar to Unix groups) assigned to those users. Different implementations of Realm allow Catalina to be integrated into environments where such authentication information is already being created and maintained, and then use that information to implement Container Managed Security as described in the Servlet Specification.



Coyote is Tomcat’s HTTP Connector component that supports HTTP 1.1 protocol for the web server or application container. Coyote listens for incoming connections on a specific TCP port on the server and forwards the request to the Tomcat Engine to process the request and send back a response to the requesting client. It can execute JSP’s and Servlets.



Jasper is Tomcat’s JSP Engine. Jasper parses JSP files to compile them into Java code as servlets (that can be handled by Catalina). At runtime, Jasper detects changes to JSP files and reorganizes them.


As of version 5, Tomcat uses Jasper 2, which is an implementation of the Sun Microsystems JSP 2.0 specification. From Jasper to Jasper 2, the important features added include:


  • JSP Tag library pooling – Each tag markup in JSP file is handled by a tag handler class. Tag handler class objects can be pooled and reused in the whole JSP servlet.
  • Background JSP compilation – While compiling modified JSP Java code, the older version is still available for server requests. The older JSP servlet is deleted once the new JSP servlet has finished being compiled.
  • Recompile JSP when included page changes – Pages can be inserted and included into a JSP at runtime. The JSP will not only be recompiled with JSP file changes but also with included page changes.
  • JDT Java compiler – Jasper 2 can use the Eclipse JDT (Java Development Tools) Java compiler instead of Ant and javac.



This component has been added to manage large applications. It is used for load balancing that can be achieved through many techniques. Clustering support currently requires the JDK version 1.5 or later.


High availability

A high-availability feature has been added to facilitate the scheduling of system upgrades (e.g. new releases, change requests) without affecting the live environment. This is done by dispatching live traffic requests to a temporary server on a different port while the main server is upgraded on the main port. It is very useful in handling user requests on high-traffic web applications.


Web Application

It has also added user as well as system based web applications enhancement to add support for deployment across the variety of environments, while also trying to manage session as well as applications across the network.


Tomcat is building additional components. A number of additional components may be used with Apache Tomcat. These components may be built by users if they need them or they can be downloaded from one of the mirrors.



Tomcat 7.x implements the Servlet 3.0 and JSP 2.2 specifications. It requires Java version 1.6, although previous versions have run on Java 1.1 through 1.5 Versions 5 through 6 saw improvements in garbage collection, JSP parsing, performance and scalability. Native wrappers, known as “Tomcat Native”, are available for Microsoft Windows and Unix for platform integration.


Apache software is built as part of a community process that involves both user and developer mailing lists. The developer list is where discussion on building and testing the next release takes place, while the users can discuss their problems with the developers and other users.
Some of the free Apache Tomcat resources and communities include (a SpringSource sponsored community for developers and operators who are running Apache Tomcat in large-scale production environments) and MuleSoft’s Apache Tomcat Resource Center (which has instructional guides on installing, updating, configuring, monitoring, troubleshooting and securing various versions of Tomcat).

Node.js Hosting

Node.js is a software platform which is used for scalable server-side and networking applications. Written in JavaScript, Node.js, just Node as its known, applications can be run within the Node.js runtime on Windows, Mac OS X and Linux without changes.


Node.js applications are designed to maximize throughput and efficiency, using non-blocking I/O and asynchronous events. The applications run single-threaded even though it uses multiple threads for file and network events. The platform is normally used for real time applications because of its asynchronous nature.


Node.js internally uses the Google V8 JavaScript engine to implement code, and a large percentage of the basic modules are written in JavaScript. The platform contains a built-in asynchronous i/o library for file, socket and HTTP communication. The HTTP and socket support allows Node.js to act as a web server without additional web server software, as in the case of Apache.


Node.js is a runtime system for creating mainly server-side applications. It’s best known as a popular means for JavaScript coders to build real-time Web APIs. However, Node.js is not a JavaScript framework, several authors have written impressive frameworks specifically for Node.js, including Express.js, Restify.js and Hapi.js.


Node comes with workhorse connectors and libraries like the ones relating to HTTP, SSL, compression, filesystem access and raw TCP and UDP. JavaScript, already tuned for a Web browser’s event loop environment for GUI and network events, is a great language for wiring up the connectors. This allows you to create a simple, dynamic Web server in just a few lines of JavaScript.


Node.js Sharing

The Node.js community is based on sharing. It’s easy to share packages of library code. The Node Package Manager is included with Node.js and has grown to a collection of almost 50,000 packages, making it likely that another developer has already packaged up a solution to a problem you may be having or even some you haven’t even come across yet.


Sharing code under the MIT open source license is highly recommended in the community, which also makes cross-pollination of code relatively worry-free and legal, from an intellectual property standpoint.


The community is also highly engaged in binding interesting C libraries like computer vision (OpenCV) and the Tesseract open source optical character library. Tesseract makes it possible to do projects like Imdex, which processes images from the Web so they can be automatically searched for written content.


Node Package Manager

Node Package Manager is the root of almost all deployment systems for Node.js and underlies the many PaaS (platform-as-a-service) providers for Node.js, making it easy to move smaller applications between providers.



Node.js applications and Node.js Core itself are broken down into small modules that are composed and shared. Each package and tool can be crafted to be made more manageable. The ease with which the modules can be created encourages experimentation in the community.


Reasons to use Node

Node is fast, which is a pretty important requirement when you’re a startup trying to make the next big thing and want to make sure you can scale quickly, coping with an influx of users as your site grows.
Node is also perfect for offering a RESTful API, a web service which takes a few input parameters and passes a little data back, or simple data manipulation without a huge amount of computation. Node can handle thousands of these concurrently where PHP would just collapse.


Zimbra is a groupware email server and web client that connects people and information with unified collaboration software which includes email, calendaring, file sharing, activity streams, social communities and more.


Zimbra is used by thousands of companies, service providers and government agencies including well known businesses like Comcast, Dell, Investec, Red Hat, Mozilla, H&R Block and Vodafone. Zimbra is the third largest collaboration provider in the world thanks to its open source community and worldwide partner network.


Zimbra software consists of both client and server modules. There are two versions of Zimbra available, the open-source version and a commercially supported version, called the Network Edition, with closed-source components such as a proprietary Messaging Application Programming Interface connector to Outlook for calendar and contact synchronisation.


ZCS Web Client is a full-featured collaboration suite that supports email, group calendars and document sharing using an Ajax web interface that enables tooltips, drag-and-drop items, and right-click menus in the UI. Also included are advanced searching capabilities and date relations, online document authoring, “Zimlet” mashups and full administration UI.


The ZCS Server uses several open source projects. It exposes a SOAP application programming interface to all its functionality and is also an IMAP and POP3 server.


Zimbra Desktop

Zimbra’s approach to email is a little different than most other desktop clients. Just like a portable device, when you use multiple accounts you can view the inboxes either combined or separately. Emails are displayed as received or threaded. It comes with filters, tags and all the other normal email tools, along with the full control over reply addresses in the form of “personas”. Most users feel that it does a better job than Outlook for handling and organizing emails.


Zimbra resembles a mobile device regarding how it handles contacts and calendars. It syncs directly with online accounts and you can edit your contacts and appointments in Zimbra Desktop and the changes will appear online.


Zimbra Community 8.0

On March 11 of this year Zimbra released Zimbra Community 8.0, which is offered in different editions (free, standard and professional). A new addition to Zimbra Community is a free edition designed for small businesses and individuals who want to leverage the power of social communities to increase social marketing without an upfront investment. The free edition can provide businesses and individuals a solution to drive customer engagement, improve customer satisfaction and build employee loyalty.


“With the release of Zimbra Community Free Edition, organizations of all sizes can now benefit from our team’s experience of powering more than 3,000 communities globally to improve real-time employee and customer collaboration, support and engagement,” said Rob Howard, chief technology officer at Zimbra.


Key features of Zimbra Community 8.0 include advanced analytics that drive enhanced contextual search capabilities, a new mobile interface that enables users to be social everywhere and pre-built templates for fast and easy deployment. The new release extends the community to mobile users, making it possible to stay in touch while on the go.
“As a result of the mobile-first era, organizations demand tools to support users on the go. Plus, businesses are looking to deliver the power of social business networking in a quick and simple manner,” said Howard. “Our new release addresses both of these needs. Zimbra Community 8.0 provides a fast track to community engagement through pre-built templates that decrease costs and deployment time, and extends the community experience to mobile users, giving employees and consumers access to their social communities at any time, on any device.”


LiteSpeed is an information technology company, founded in 2002, that produces web server software that is specifically designed for high-traffic servers, like the ones for Internet service providers and corporate data centers.


LiteSpeed Web Server is the company’s main product. It is a lightweight proprietary web server, which is able to read Apache configurations directly. The software is commonly used together with web hosting control panels, where it replaces Apache as the web server. LiteSpeed Web Server is available for Linux, Mac OS X, Solaris and FreeBSD.


In May 2013, W3Techs reported that LiteSpeed was being used by 1.9% of all websites, making it the 4th most popular web server. This number was up from 1.5% in May 2012 and 1.1% in April 2011.


LiteSpeed Web Server has grown in popularity because it offers superior performance in both raw speed and scalability. It is six times faster than Apache. LiteSpeed also surpasses other well known content accelerators including thttpd, boa and TUX.


LiteSpeed Web Server 5.0

LiteSpeed Web Server 5.0 introduced ESI support. ESI, or Edge Side Includes, is a markup language that allows the user to break a page of dynamic content up into sections which can be served differently. Specifically, ESI allows for partial page caching so that parts of a page generated by a web application can be cached even it other parts of the page can’t. This improves web application performance by allowing for greater cache use.


With 5.0, the web server added a CPU Affinity setting, which binds a process to one or more CPUs. It is better for a process to always use the same CPU because then the process can make use of data left in CPU cache. If the process moves to a different CPU, there is no use of CPU cache and unnecessary overhead is required. The new CPU Affinity setting allows you to control how many CPUs your LiteSpeed Web Server processes will be bound to.