Why You Should Outsource Your IT Department

  Information Technology or IT is the use of computers and software to manage information. In some companies, this is called Management Information Services (MIS), or just Information Services (IS). The IT department of a large company is responsible for storing information as necessary, then later retrieving it when needed.   Today’s IT Departments In … Continue reading Why You Should Outsource Your IT Department

Google+ is a social networking and identity service which is owned and operated by Google. Google+ has been described, by Google, as a “social layer” that enhances many of its online properties, and it is not simply a social networking website, but also an authorship tool that associates web-content directly with its owner/author.

Hotels Go the Extra Distance to Attract Repeat Customers

With hotel occupancy rebounding from the lows of the recession and room rates increasing, hotels across the country are ramping up their emphasis on personalized services to get customers to come back in the future. “The loyal, engaged guest is driving large amounts of revenue,” said Casey Ueberroth, senior vice president for marketing at Preferred … Continue reading Hotels Go the Extra Distance to Attract Repeat Customers

Email Marketing: Design and Deliverability Strategies

Email marketers often focus only on the number of opens and clicks that come from email subscribers. They tend to forget about the conversions which are, of course, the most important. Purchases, registrations, reads, downloads, etc. will increase only if you have them set as a goal. It will be much easier to achieve the … Continue reading Email Marketing: Design and Deliverability Strategies